This is from a workshop that I gave for Techstars in Munich. It shows the overall results that you can achieve with purely organic growth marketing.

1. Experiments,Challenges,and
OtherIdeasAboutGetting
Attention
Punching Giants

2. Stack Overflow
Udacity
Journalist
Arnold Schwarzenegger
6Wunderkinder
+ 3 0 o t h e r c o m p a n i e s

3. I build a school for kids
MOSTLY during the day

4. I run experiments
P U B L I C R E L AT I O N S C O N T E N T M A R K E T I N G S O C I A L M E D I A
MOSTLY AT NIGHT, WHEN
THE KIDS ARE ASLEEP

5. 437+ Million
3 D A Y S W O R K · 5 0 0 M R E A C H O N T W I T T E R · 4 0 0 k D O W N L O A D S
A SIMPLE PR LAUNCH
CAMPAIGN

6. 1 0 M I N W O R K
Blinkist

7. 2 0 M I N U T E S P E R W E E K
LinkedIn
This is where it
gets interesting

8. 3 M I N U T E S P E R P O S T
LinkedIn
Three minutes each from research to upload

9. A N E W K I N D O F C O R P O R AT E C O M M U N I C AT I O N S
Ongoing Experiment

10. Show timeHOW TO TURN LINKEDIN INTO A FOUNDATION FOR GROWTH

11. The Struggles
F o r m o s t s t a r t u p s

12. t h e t r a d i t i o n a l p i t c h
t h e c o m p a n y
Hey Guys, Story?
please?
t h e J o u r n a l i s t s
Meh.
Nope.
*ignoring*

13. t h e m e d i a t h e c o m p a n y
hey!

14. t h e N E T W O R K S t h e c o m p a n y
hey!

15. „We need a strategy!“
MAKE IT A TINY ONE.

16. Principles
T O I N C R E A S E T H E O D D S

17. Business first.
D O N ‘ T S O L V E B U S I N E S S W I T H G R O W T H .

18. n
Win
T H E F O U N D AT I O N O F E V E R Y T H I N G
No. Of people involved
in any transaction

19. +
D O N ‘ T D O I T O N Y O U R O W N .
=

20. Big strategies
T H E R E ‘ S A C AT C H , O F C O U R S E .

21. Create waves and ride ‘em
TIS A GOOD ONE!
STORIES

22. 3 pillars for great stories
I S I T N E W S W O R T H Y ?

23. People, Numbers or Product, Outside Stories
1 2 3

24. Extreme
You
Opposite
E V E R Y T H I N G I N B E T W E E N : M E H .

25. Write even shorter!

26. Don’t even bother.

27. empty words
Jargon
Business speak

28. Branding
Y O U A R E T H E
:)

29. Ego EgoV S

30. C A N G E T Y O U V E R Y F A R .

31. a n o t h e r k i n d o f c o n c e p t
t h e c o m p a n y
runs super fast
experiments
look. I made this.
t h e J o u r n a l i s t s
sees traction and shares
the story
I’m so gonna
share this.
Lol
t h e c o m m u n i t y
approves and drives
upvotes and shares
cool
story
omg 😍
*
* This can be triggered through recommendations. But it’s not a traditional pitch.

32. Show timeHOW TO WRITE AN OUTSTANDING ARTICLE IN 45 MINUTES

33. AMAA N Y T H I N G I S G A M E .

34. Punching Giants
J O I N T H E F A C E B O O K G R O U P