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Final Newspaper Advert
    – Ancillary Task
Fonts
                                        I chose this font for the title of our documentary as I thought it
                                        looked quite child-like so represented our title of ‘Is Fast Food
                                        Killing Our Children’, well, as we are focusing on looking at
                                        children in our documentary. I chose the colour brown for the
                                        text as its suppose to represent the inside of the burger as I
                                        embedded the text in to the image, to create a more
                                        interesting and unique title.


        ‘In one day nearly 1/3 of       I chose quite a plain font for this fact in the box as I wanted it
       children in the UK eat fast      to be clear and bold, as its showing a hard and serious fact. I
                  food’                 chose the colour yellow for the text on a red background as
                                        this was the colour scheme I was using throughout –
                                        representing fast food restaurants. Also these colours make
                                        the text eye-catching.


‘Is Fast Food Killing Our Children?’    I used a plain font for the title of the documentary and when
         A new documentary              it is showing on TV as I wanted it to be clear and simple so
              beginning                 the audience can get the information they need from it. I
            Monday 26th                 chose the colour brown so it tied in with colour of the main
                 8pm                    title on the advert, so there wasn't too many colours going
                                        on which would confuse the viewer.
              Channel 4
Images

On my newspaper advert I used 3 images, all
clearly relevant to the subject of our
documentary. I took 3 photos of fast food,
including a drink, burger and chips, then using
mainly Microsoft Paint and Windows Photo
Viewer I edited them, by cutting around them
and cropping them. For the burger image I
cropped the burger in half then placed images
of lettuce inside, to create the filling, I then
embedded in the text. I then placed them on
the advert and put them in a composition that
made them look like they were sitting on a
table, which I thought looked really effective.
Comparison to real media

            The similarities between my newspaper advert
            and this real media is that:
            • They both have a colour scheme, although I
            have used quite garish and warm colours and
            the real media has used cool colours.
            • They both combine text and images.
            • They have a similar composition as they both
            look like the food is sitting on a table.
            • Both adverts clearly show the subject/theme.

            The differences between my newspaper advert
            and this real media is that:
            • The real media has a bigger title.
            • The colours on my newspaper advert are a lot
            more vibrant and eye catching.
            • My advert has more text as it is giving
            information on a documentary.
IT and Technologies Used



                                                                                   I used Google to
                                                                                   research other
I used a ‘Canon’                             I used Microsoft                      newspaper
camera to                                    Paint to edit the                     adverts for
photograph the                               images which I                        inspiration, to
                                             used on my                            help with my
fast food images                             newspaper
which I used on    I used Microsoft                                                newspaper
                   Publisher to create the   advert. This        I use Windows     advert. I also got
the newspaper                                software
                   newspaper advert as it                        Photo Viewer to   the images of
advert.            has lots of different     allowed me to       view and edit     lettuce which I
                   features which are        crop and draw       the images I      embedded in the
                   good for creating         around the fast     took.             image of the
                   posters, like unique      food images to                        burger.
                   fonts, different          make them
                   background settings       suitable for my
                   and new shapes and        advert.
                   designs.

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Analysis of newspaper advert

  • 1. Final Newspaper Advert – Ancillary Task
  • 2. Fonts I chose this font for the title of our documentary as I thought it looked quite child-like so represented our title of ‘Is Fast Food Killing Our Children’, well, as we are focusing on looking at children in our documentary. I chose the colour brown for the text as its suppose to represent the inside of the burger as I embedded the text in to the image, to create a more interesting and unique title. ‘In one day nearly 1/3 of I chose quite a plain font for this fact in the box as I wanted it children in the UK eat fast to be clear and bold, as its showing a hard and serious fact. I food’ chose the colour yellow for the text on a red background as this was the colour scheme I was using throughout – representing fast food restaurants. Also these colours make the text eye-catching. ‘Is Fast Food Killing Our Children?’ I used a plain font for the title of the documentary and when A new documentary it is showing on TV as I wanted it to be clear and simple so beginning the audience can get the information they need from it. I Monday 26th chose the colour brown so it tied in with colour of the main 8pm title on the advert, so there wasn't too many colours going on which would confuse the viewer. Channel 4
  • 3. Images On my newspaper advert I used 3 images, all clearly relevant to the subject of our documentary. I took 3 photos of fast food, including a drink, burger and chips, then using mainly Microsoft Paint and Windows Photo Viewer I edited them, by cutting around them and cropping them. For the burger image I cropped the burger in half then placed images of lettuce inside, to create the filling, I then embedded in the text. I then placed them on the advert and put them in a composition that made them look like they were sitting on a table, which I thought looked really effective.
  • 4. Comparison to real media The similarities between my newspaper advert and this real media is that: • They both have a colour scheme, although I have used quite garish and warm colours and the real media has used cool colours. • They both combine text and images. • They have a similar composition as they both look like the food is sitting on a table. • Both adverts clearly show the subject/theme. The differences between my newspaper advert and this real media is that: • The real media has a bigger title. • The colours on my newspaper advert are a lot more vibrant and eye catching. • My advert has more text as it is giving information on a documentary.
  • 5. IT and Technologies Used I used Google to research other I used a ‘Canon’ I used Microsoft newspaper camera to Paint to edit the adverts for photograph the images which I inspiration, to used on my help with my fast food images newspaper which I used on I used Microsoft newspaper Publisher to create the advert. This I use Windows advert. I also got the newspaper software newspaper advert as it Photo Viewer to the images of advert. has lots of different allowed me to view and edit lettuce which I features which are crop and draw the images I embedded in the good for creating around the fast took. image of the posters, like unique food images to burger. fonts, different make them background settings suitable for my and new shapes and advert. designs.