2. My Background
• 15 years of marketing experience in
sports and media
• 5 years focused online
• Content marketing – SEO, paid search,
email marketing, analytics, social
media
• Local marketing
WalterLis.com
3. TribLocal
• 88 hyper-local websites (TribLocal.com)
• Focused on local news, events, crime
• Over 1 million visitors per month
• 21 weekly newspapers
• 1.1 million households weekly distribution
• Evolving audience
WalterLis.com
4. Marketing Evolution
• Customer has control
• Information is shared
• Opinions are shared
• Expectations rise, business held
accountable
WalterLis.com
8. Optimize Everything
• Split test A/B
• Text, images, buttons, forms
• 5,000 unique visits
• $50 product
• 20% vs. 25% conversion = +$12,500
WalterLis.com
9. Your Reality
“You'll be the same in five years
as you are today,
except for the people you meet
and the books you read.”
-Charlie “Tremendous” Jones
WalterLis.com
10. Use Technology to Grow
• Online Resources – Khan Academy
• Podcasts – iTunes U
• Video - @Google, YouTube Edu, TED
• Meetups
• Team of Experts Daily Briefing
WalterLis.com
11. Mental Power Tools
• Degree in time management
• Muscular discipline
• Principle of momentum
• Attitude is everything
WalterLis.com
12. Happy Holidays
Walter Lis
TribLocal.com
wlis@tribune.com
Download My Free Resource Guide at
WalterLis.com
WalterLis.com