Working with Flamethrowers: Outreach in Academic Libraries

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rudibrarian

ALA Annual Meeting, Anaheim June 2012

Educação

Rudy Leon
-University of Nevada, Reno
Matt Upson
-Emporia State University
Lizz Zitron
-Carthage College

Outreach isn’t clearly defined
• Bringing services to new/
non-standard populations?
• Embedded librarians?
• Off campus librarians?
• Orientation librarians?
• “librarians on location”?
• Marketing and PR?

• Not marketing
Reach. Out.
Connect!
• Recognize the complexity of what we
offer
• Develop new ways to connect our
expected users to our services

Outreach is User-Centered
Connect to the folks you want
to reach
on their terms
with their needs in mind

Outreach is relationship building
• staff who work with similar constituencies
• the constituency itself
Relationship= Connection, over time, over
shared experiences
Building relationships takes time.
Outreach requires patience

Rudy Leon
rudy.leon@gmail.com
@rudibrarian
Matt Upson
matthewupson@gmail.com
@thunderbrarian
Lizz Zitron
ezitron@carthage.edu
@Lizzbrarian
Questions?

Working with Flamethrowers: Outreach in Academic Libraries

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