Have you ever wondered what Pinterest is all about? What kind of audience would you be reaching? What's the secret behind all of the 'boards'? Here is a quick five minute overview of Pinterest. Find out what the pros and cons of using Pinterest are for brands and how you can leverage it for your business.

1. WTR?what the
THE (short) STORY ON
PINTEREST
FOR BRANDS

2. WTR ? 2
Why should your brand start pinning? Every second, pictures of
recipes, outfits and crafts are being pinned to Pinterest’s network
of “boards” and browsed by users looking for inspirational ideas
for now or for the future. What should I make for dinner tonight?
Or what decorations should I have at my wedding?
Founded Ben Silbermann and Evan Sharp, the idea behind
Pinterest was to create a social network of self expression that
wasn’t an immediate chronological feed but a place that felt
more curated like a store front or a collection. Users can create
multiple boards to organize their projects or inspirations and also
include a direct link to original recipe or web store to purchase
the items right away.
Expanding fast and furious, Pinterest is already having a huge
impact on the e-commerce industry as the average Pinterest
user spends double the amount of your average online shopper!
However, ongoing maintenance of this social channel can come
at a higher cost for marketers, but if your objectives are to drive
web traffic it might be worth it.
PINTEREST IN 5 MINUTESThe story on …. Pinterest

3. Features
Users
Top Brands
• Quick, easy photo curating
• Searchable platform giving
content a larger shelf life
• Ad platform and analytics
• Kraft
• Target
• Gap
• HGTV
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PROS
• Proven more effective at driving
sales than other social channels
• Visually beautiful display of
products and use cases
• Ad platform gives brands the
option to monetize the channel
CONS
ruckus rating
• Less conversational
• Primarily a female audience
• Lifestyle brand looking to reach
women and drive e-commerce
sales? GET ON IT!!
PINTEREST IN 5 MINUTESKey Plot Points
Pinterest
Founders
Ben & Evan
• 70 million users
• 70% women;
• 53% between 25-44 years-old

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PINTEREST IN 5 MINUTESThe story Continues
Roadmap / New Features
Pinterest is valued at $5 billion and is just steps away from
becoming a public company. After just releasing promoted pins
to all users at the end of 2014, the platform still needs to ramp up
it’s ad platform to continue to attract and retain brand interest.
Additionally, as the site remains dominated by women expect
Pinterest to be focused on retaining more men to the site. Just
recently, it purchased startup Kosei that serves up personalized
product recommendations.
Summary
Delivering increased web traffic metrics and the highest
average order value, Pinterest is edging up on it’s biggest
competitors – Facebook and Twitter. Content developed for
the platform has a longer shelf life for optimal reach and ROI.
Which can be justified with its robust analytics including
demographics, pinning behavior and sales leads. Lifestyle
focused brands looking to reach the how-to consumer should
jump all over it.

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PINTEREST IN 5 MINUTESWanna make a Ruckus
About Us Connect Team
Gary Edgar
Managing
Director
Linda Andross
Managing
Partner
Katie Boland
Sr. Social
Strategist
We built ruckus to work
with brands to find and tell
their story through rich,
compelling and relevant
social content.
Find out how we can help
you make a ruckus.
@ruckusdigital
+ruckus digital
416 934 2121
katie@ruckusdigital.ca
www.ruckusdigital.ca