Ruby Lane offers a reality checklist for 5 myths associated with selling online. An online marketplace for antiques and art, vintage collectibles, and jewelry, Ruby Lane has more than a decade of experience in online sales. Offering the best customer service makes Ruby Lane a top choice for both buyers and sellers.

1. A Reality Checklist

2. Open a Shop Online
Turn your passion into a
money making venture.

3. “Nothing to it, right?”
Fill my shop Shoppers will Money will
with beautiful arrive at my flow and life
items virtual door will be good

4. Reality Check
Turning your passion
into profits
will take
work
resources
knowledge

5. "IF I HANG OUT MY
SHINGLE, THE VISITORS
WILL RUSH IN."
Myth #1

6. Reality Check
Attract customers who are
You need interested in the
to do product you
are selling.
marketing
to attract
visitors to
your shop.

7. Low Cost Marketing
 Promote your shop on Social Media Sites
 Regular Email Updates to customers
 Register with Open Directory Project
 Exchange
Reciprocal Links
with other websites

8. Paid Marketing
 Pay-per-click
 Banner ads
 Flyersor business
cards to everyone
you know and meet
and in shipments
to customers

9. "CUSTOMERS DON'T
CARE 'WHO' THEY ARE
BUYING FROM."
Myth #2

10. Who would you buy from?
“Ghost Seller”
“Credible person”
with contact information

11. Establish an Online Identity
Write up an explanation of your „business‟ self
Include a photo of your shop or yourself at work in
your studio

12. Develop a business logo
Print business cards
Set up a business phone line
Present either a physical address or a PO Box
Create a Professional Image

13. "I DON'T NEED TO KNOW
ANYTHING ABOUT WHAT
I AM SELLING."
Myth #3

14. Titles & Descriptions
Features
 What is it?
 Who made it?
 Colors and dimensions
 Age and Marks (if applicable)
 Other distinguishing features
Benefits
 What an item will do for the buyer or their environment

15. “People Buy Benefits.”
A well
presented
item makes a
connection to the buyer.

16. "ANY OLD PICTURE
WILL DO."
Myth #4

17. Reality Check
If words matter in the online world,
In the online world, then photos matter more.
customers cannot:
Touch the item
Feel the weight
View it from all
angles
Inspect for nicks
and scratches

18. Produce Photos that Sell
Take a variety of shots
Ensure that the item is in focus
Use proper lighting

19. "I SELL ONLINE, BUT NO
ONE EXPECTS ME TO BE
HERE ANSWERING
QUESTIONS 24/7."
Myth #5

20. Reality Check
No one likes to be kept waiting.

21. Provide Excellent Customer Service
Reply promptly to emails
Pack professionally
Ship quickly
Entice customers to come back

22. Shop or Sell With Us
Antiques & Art
Vintage Collectibles
Jewelry
www.rubylane.com