1. 02/19/11 Archit Soni (Roll No. 30) Shivani Joshi (Roll No. 8) Kunal Shah (Roll No.27) Mehul Raval (Roll No.22) Rubina Pathan (Roll No.20) Submitted To :Prof. Rohita Dwivedi

8. Porter’s 5 Forces Model

11. SWOT Analysis

14. Life cycle of Big Bazaar SALES

15. M A R K E T G R O W T H Market Share High L O W H I G H Low Big Bazaar At BCG Matrix M A R K E T G R O W T H H I G H L O W M A R K E T G R O W T H H I G H Low L O W M A R K E T G R O W T H H I G H High Low L O W M A R K E T G R O W T H H I G H Market Share High Low L O W M A R K E T G R O W T H H I G H High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low Market Share High H I G H L O W M A R K E T G R O W T H Low Market Share High Market Share High Low Market Share High M A R K E T G R O W T H Low Market Share High L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High H I G H L O W M A R K E T G R O W T H Low High

16. 7 P’s Of

21. Psychological Pricing Low Interest Financing

27. Promotional Offers

31. Process

32. Positioning High service low service Low price High price

33. Big Bazaar Supercenteres (>75,000 sq ft ) Future Strategy of

34. What Customer Love About The Store “ Itna bada a/c shop, trolleys jisme apna samaan aur chote bacche dono sama jate hain, thakaan to zara bhi nahin hota” “ Kya variety hain! Jo kahin bhi na mile idhar zaroor milega” “ We always get extra bags from Big Bazaar…gives a good impression to be seen with the bag” “ There is something for my husband, my kid and me” “ Superior quality at a reasonable price” “ Khaali haath nahin lautenge!!!” All visitors-women “ Discounts are always on” “ Pahle baar dar laga… socha bahut expensive hoga. But reasonable Prices dekhe bahut khushi hui” kapde bhi reasonable hain…T-Shirts, trousers itne bhi mehenge nahin hain”

35. Parking Ambience & Decor

37. Private Label Brands

38. Food Bazaar

41. Managing the Supply Chain

48. Organisation Structure

49. Flat Structure Store Manager Asst Store Manager Deputy Manager Asst. DM Team Leader Team Member HR Manager CSD Visual Merchandising Asst. DM Administration Maintenance House Keeping Info Security Marketing Sales Manager Cashier

50. Financial Aspects

51. Balance Sheet

52. Profit & Loss Account

53. Happy Shopping!!!