1. Linkedin Marketing: Beyond
the “Request to Connect”

2. Who We Are
•Strategic Online Marketing Approach
•Strategic Online Marketing Approach
•SEO, Social Media & Pay-Per-Click management
•SEO, Social Media & Pay-Per-Click management
•Industry leading technology for managing, optimizing &
•Industry leading technology for managing, optimizing &
tracking search based campaigns
tracking search based campaigns
Twitter: @rubenq

3. The Employer
Brand
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4. The Micro Brand
Employer Brand
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5. Alliances and “Loose Ties”
Employer Brand
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6. Alliances and “Loose Ties”
Employer Brand
Value in “Loose
Ties”? Can still
be selective in
who you connect
with
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7. What’s in it For You?
Do I Pass The Digital “Sniff Test?”
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8. What’s in it For You?
Do I Pass The Digital “Sniff Test?”
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9. What’s in it For You?
The Social Dichotomy
Does my online Persona Reflect My Offline
Work/Credibility?
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10. What’s in it For You?
Relevance?
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11. What’s in it For You?
Is my current process sustainable without including going
social?
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12. Are You Making Your Initial Relationships
Last?
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13. What’s in it For You?
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14. How Will We Decide Who To
Meet?
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15. How Will We Decide Who Gets The
Upgrade?
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16. What is so special about this?
You Tested it?
Nice!
Most digital
thermometers
Trademarked have these
features
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17. Who Controls your Message?
Who Controls Your Message?
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18. Who Controls your Message?
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19. Why is ?
• Helps you find professional contacts and connect
• Helps others find you
•Sells you even when you are not there
•Assists in solidifying relationships with your network
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20. Pay for ?
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21. Can You Really Get Business off
of
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22. Can You Really Get Business off
of

23. Develop Your Profile
• Post your digital resume– but with more conversational wording.
Be strategic about what you highlight.
• Use keywords - So those searching for your expertise can find you easily.
• Add recommendations - From colleagues, supervisors and clients.
• Post a photo that is friendly and professional
• Describe yourself in an interesting way - Don’t be dull.
What makes you stand out?
Describe your interests
Tell the world about you!
Twitter: @rubenq

24. Users are
Looking For Other
Professionals by
Searching Here
Your Positioning
is Influenced by
Your
Connections &
Key Terms in
Your Profile.
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25. No image impact
click thru rate?
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26. Twitter: @rubenq

27. Twitter: @rubenq

28. Place to Introduce Key Terms Into Your
Profile
Your
Professional
Headline
Your Current
and Past
Position
Titles
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29. Place to Introduce Key Terms Into Your
Profile
Utilizing
“Professional
Headline” to
the max?
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30. Places to Introduce Key Terms Into Your Profile
Summary has
no bearing on
the algorithm
Specialties
does
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31. Place to Introduce Key Terms Into Your
Profile
Interests is
another
opportunity
for key terms
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32. Work the Recommendation
Section
• Ask contacts to recommend you
• Just one recommendation for each position will make a
difference in positioning
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33. Endorsements?
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34. Start or Participate Groups
in
Groups are a very powerful aspect of LinkedIn.
• Shows thought leadership
• Builds a community
• Engages other like-minded contacts in
sharing ideas, knowledge and opportunities
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35. Connecting and
Conversing
Search for
professionals by
key terms, title,
company,
schools, etc.
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36. Connecting and
Conversing
Does the group
match your
audiences,
strategic alliances
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37. Privacy
Hover over name,
on settings, click
on “settings”
Your actual name
will impact
Google’s indexing
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38. Personal CRM Solutions
Xonbi integrates with a
number of social sites
and will connect email
addresses to other
social conversations
Outlook plugin available
Twitter: @rubenq

39. Personal CRM Solutions
Contactually is also a personal CRM
that integrates with social sites
(Linkedin included), also sends
reminder emails depending on
relationship. Outlook plugin available
http://www.contactually.com/i/ovgwcg
yx
Twitter: @rubenq

40. Linkedin App
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41. Summary
In our hectic world of info overload
and too much to see, do and be,
can give you:
• A place to market your skill set
• Solidify your current connections
• Provide You with Connections beyond those you know
now
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42. Thank You!
Copy of presentation, click on NYTC tab
facebook.com/pathinteractive
linkedin.com/in/rubenquinones
@rubenq
rquinones@pathinteractive
Twitter: @rubenq