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Twitter: @rubenq  Creating  &  Sustaining Winning Fan Page on Facebook Ruben Quinones,  Director of New Media May 25 th , 2011 • John B. Hynes Convention Center Twitter: @rubenq  #NewEnglandXPO
Who We Are ,[object Object],[object Object],[object Object],Some Brands We Have Worked With Twitter: @rubenq  #NewEnglandXPO
Lead Funnel – Search Vs. Social Awareness Favorability Consideration Intent to Purchase Purchase Twitter: @rubenq  #NewEnglandXPO
Intent Vs. Propensity VS @rubenq  @pathinteractive  #w2e VS Twitter: @rubenq  #NewEnglandXPO
Incentives Website Conversions Facebook Ads Causes Twitter: @rubenq  #NewEnglandXPO
Some Reasons Why Businesses  Fail on Facebook ,[object Object],[object Object],[object Object],[object Object],Twitter: @rubenq  #NewEnglandXPO
Creating A Facebook Business Page – Search Tips The About Box Provide some relevant keywords along with a good description. Twitter: @rubenq  #NewEnglandXPO
Creating A Facebook Business Page Search   Tips The Info Button, another opportunity for relevant key terms. Twitter: @rubenq  #NewEnglandXPO
Making The Most of Your Page VS Twitter: @rubenq  #NewEnglandXPO
Making The Most of Your Page @rubenq  @pathinteractive  #w2e S Make the most out of your logo. Twitter: @rubenq  #NewEnglandXPO
Announcing Your Page What is typically done - suggest to friends Gets lost in your Facebook mail @rubenq  @pathinteractive  #w2e Twitter: @rubenq  #NewEnglandXPO
Announcing Your Page @rubenq  @pathinteractive  #w2e Send them an  email directly Twitter: @rubenq  #NewEnglandXPO
Applications & App Providers @rubenq  @pathinteractive  #w2e Twitter: @rubenq  #NewEnglandXPO
Applications– RSS Graffiti When You need to schedule – Apps like RSS Graffiti, Social RSS & Hootsuite automatically publishes to your feed.  Set a delay time, and a schedule of checking your feed for new content. Twitter: @rubenq  #NewEnglandXPO
Applications– YouTube Video Box Input URLs  of YouTube videos  and they show up on your page and in a tab. Twitter: @rubenq  #NewEnglandXPO
Applications - ShopTAB Add products right into your Facebook page. Twitter: @rubenq  #NewEnglandXPO
Applications- Wildfire Twitter: @rubenq  #NewEnglandXPO
Applications- Reveal – Non Reveal Tabs Non Fan Fan Twitter: @rubenq  #NewEnglandXPO
Applications for Live Streaming Twitter: @rubenq  #NewEnglandXPO
Facebook Ads – Paid Media Twitter: @rubenq  #NewEnglandXPO
Defeating Ad Fatigue Twitter: @rubenq  #NewEnglandXPO
Facebook Ads – Paid Media Cost per Lead reduced close to 30% compared to broad campaign by segmenting Twitter: @rubenq  #NewEnglandXPO
Facebook Ads – Paid Media Twitter: @rubenq  #NewEnglandXPO
Facebook Insights Twitter: @rubenq  #NewEnglandXPO
Earned Media: What is Engagement on Facebook? ,[object Object],[object Object],[object Object],Twitter: @rubenq  #NewEnglandXPO
Reasons People “Unlike” Brands On Facebook How Much Can You Get Away With? Twitter: @rubenq  #NewEnglandXPO
What’s the strategy here? What’s feeding your posts? Twitter: @rubenq  #NewEnglandXPO
Is it  just  about  you?   Twitter: @rubenq  #NewEnglandXPO
Are you part of the community? Twitter: @rubenq  #NewEnglandXPO
Questions and trivias are a great way to entertain your audience. Twitter: @rubenq  #NewEnglandXPO
Twitter: @rubenq  #NewEnglandXPO
Case Study Twitter: @rubenq  #NewEnglandXPO
Twitter: @rubenq  #NewEnglandXPO
3 “Tags” on this post YouTube Video embedded on facebook page Facebook enabled comments  on log Twitter: @rubenq  #NewEnglandXPO
Twitter: @rubenq  #NewEnglandXPO
Twitter: @rubenq  #NewEnglandXPO
Twitter: @rubenq  #NewEnglandXPO
Results - Facebook ,[object Object],[object Object],[object Object],[object Object],Twitter: @rubenq  #NewEnglandXPO
Case Study 2 Twitter: @rubenq  #NewEnglandXPO
Twitter: @rubenq  #NewEnglandXPO
Twitter: @rubenq  #NewEnglandXPO
Results - Facebook Twitter: @rubenq  #NewEnglandXPO
Sample Launch Schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter: @rubenq  #NewEnglandXPO
Sample Launch Schedule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter: @rubenq  #NewEnglandXPO
Other Facebook Features Twitter: @rubenq  #NewEnglandXPO
Thank You! Presentation available at  facebook.com/pathinteractive www.linkedin.com/in/rubenquinones Twitter: @rubenq  #NewEnglandXPO

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