Social Media Marketing for Filipino MLM Professionals, created by Digital Marketing Strategist Ruben Licera, provides an in-depth analysis on the impact of digital and social media marketing to the MLM industry and how to harness it to make it a tool for marketing. Read more about Ruben Licera here ===>>> www.RubenLicera.com #ESTRATlife #KnowYourSTRAT

1. 1 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018
Effective
Social Media
Marketing
for Filipino MLM
Professionals
PREPARED BY RUBEN LICERA, JR
SUBMITTED ON 03 FEB 2018

2. 2 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018
AGENDA
A. Why MLM Agents Should use Social
Media For MLM Prospecting and
Selling?
B. Top Social Media Platforms to Sell or
Market Online
C. Basics of Personal Online Branding
D. Do’s and Don’ts in Generating Content
for Your Target Audience
… and a lot more…

3. 3 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018
RUBEN LICERA
SEO EXPERT
CERTIFIED
Chief ESTRATegy Officer
ESTRAT MEDIA GLOBAL
WEB www.ESTRATx.com
EMAIL ruben@ESTRATx.com

4. 4 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018
What we do
We help and empower
entrepreneurs, businesses and
institutions grow their business
through relevant , up-to-date, and
effective internet marketing
strategies.

5. 5 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018
OUR CORE SERVICES
WEBSITE
DEVELOPMENT
CONTENT
MARKETING
SOCIAL MEDIA
MARKETING &
MANAGEMENT
SEARCH ENGINE
OPTIMIZATION
BLOGGERS
RELATIONS
ONLINE REPUTATION
MANAGEMENT

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Why SOCIAL
MEDIA?
The HUGE reason why you
need to tap this market.

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9. 9 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018

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+12%the growth of the number of social media
users in the Philippines
*+15% via social media using mobile

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13. 13 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018
63%Social media penetration in the Philippines
*higher than the global average (42%)
**5% increase from 2017 (58%)
*** 66,000,000+ Filipinos are into social media

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12%Annual Growth of Social Media Users
*1% lower than the global average (13%)

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17. 17 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018
No. 1In time spent on social media
with 3 HR and 52 M spent on average daily on
any device
*63% of Philippine population is accessing internet.
**there is decrease in time spent in social media compared to last year 2017 (04hrs 17min)

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59 %Of the Philippine Population with Access to
Social Media via Mobile
*15% growth in 2018. Major decline from growth IN 2017 (32%)

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74%of the Philippines Population believes
that new technologies offer more
opportunities than risks
*4th Country with the highest digital optimism.

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TOP SOCIAL
MEDIA
PLATFORMS
These platforms are the common
platforms used by Filipinos.

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67 MMtotal number of Facebook users/accounts
from the Philippines
*63% of Philippine population is accessing internet.
**increase of users on all age range.

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HOW TO
EFFECTIVELY
MARKET
VIA SOCIAL MEDIA?
Things you need to consider.

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STAGE 1 -
Building a Solid
Foundation
STAGE 2 -
Attract
Customers
STAGE 3 -
Analyze and
Increase
3 STAGE FOR ONLINE MARKETING
Things You Need to Master to Effectively Use Basic Online Marketing to Generate More Sales or Get
more Prospects

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THINGS TO DO
1) Identify Your Target
Audience
2) What Is Your Buyers
Journey
3) Find Marketing Channels
4) Professionalize Your Online
Brand
5) Create Official Channels
3 STAGES FOR ONLINE MARKETING

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Identify Your Target
Audience’s Buyer Persona
This is the process of understanding
who are your primary
customers/buyers, their needs and
your solutions available.
BEST REFERENCES TO DO THIS:
• How to Define Your Target Audience
• How to Create Detailed Buyer Personas for Your
Business
• The Beginners Guide to Creating Complete, Actionable
Marketing Personas
1

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Guide
Sample of Buyer Persona
REFERENCE: Referralsaasquatch.com

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What is Your
Buyer’s Journey?
Every buyer has a purchase
process, and this shows the
progressions that acknowledges
BEST REFERENCES TO DO THIS:
• Understanding the Buyer’s Journey
• 4 Ways to Model the Buyer’s Journey
• How to Create Content for Every Stage of the Buyer’s
Journey
• How To Make Great Content for Your Buyers Journey
2

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Guide
REFERENCE: TopDogSocialMedia.com

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Finding Your Buyers
Preferred Marketing Channels
Where can you find your target
buyers and audience and what
content can influence their
decision.
BEST REFERENCES TO DO THIS:
• Social Media Channels for Business Marketing
• Which Social Media Platforms are Right For Your Business
• Which Marketing Channels are Worth Focusing in 2017
• The Most Effective Types of Social Media Advertising in
2018
3

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Professionalize Your
Online Presence
Where can you find your
target buyers and audience
and what content can
influence their decision.
BEST REFERENCES TO DO THIS:
• Personal Branding for Students and Young
Professionals
• Tips to Professionalize your Online Presence
• The Ultimage Guide to Personal Branding
4

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What’s Your Color Combo?
What is Your Fonts?
Logos? Tagline?
Sample of Personal Branding

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Create Your Official
Marketing Channels
This is your store’s face online.
Be sure it reflects to the quality
and professionality of the
brand you represent.
BEST REFERENCES TO DO THIS:
• Channel Marketing
• How to write a Marketing Distribution Channel Strategy
• Developing a successful channel marketing strategy
5

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WEBSITE: www.RubenLicera.com
FACEBOOK: www.twitter.com/RubenLicera
INSTAGRAM: www.Instagram.com/RubenLicera
LINKEDIN: www.linkedin.com/RubenLiceraJr
Sample of Online Marketing Channels

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3 STAGES FOR ONLINE MARKETING
THINGS TO DO
6. Spot Where is Your Audience
7. Social Listening
8. Customize Content Per Target
Persona
9 . Upbeat Your Social Media
Engagement.
10. Be Reachable.

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Spot Where Your Audience
and Know Their Problems
Where can you find your
target buyers and audience
and what content can
influence their decision.
BEST REFERENCES TO DO THIS:
• How to Identify Your Customers Pain Points
• How to Find Your Customers Pain and Use It as A
Powerful Marketing Strategy
• 10 Winning Ways to Keep Up with Industry Trends
• Understanding Customer Experience
6

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What’s the Difference?

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Social Listening
Social Listening is the process of
monitoring digital conversations to
understand what customers are
saying about a brand and industry
online
BEST REFERENCES TO KNOW MORE ABOUT THIS:
• What is Social Listening?
• What is Social Listening and Why Is It Important
• Social Listening: What it is , Why You Should Care
and How to Do it well
• Use Social Media Listening for Your Business
7

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Social Listening Process Flow
REFERENCE: Infomart.com

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Target Content Per Channel
via Content Marketing
Always customize content per
channel, per persona, per pain point, .
The more focused and customized,
the better is the attraction
BEST REFERENCES TO KNOW MORE ABOUT THIS:
• What is Content Marketing?
• Contet Marketing: Nine Channels to Promote Your
Content
• Content Marketing Framework and Channels
• The Ultimate Guide to Content Marketing Channels:
Social Networks
8

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ContentMarketingMatrix
REFERENCE:SmartInsights.com
What are your marketing
goals for your content?
Use the four quadrants:
Entertain, Inspire, Educate
and Convince as a starting
point to spark your own
ideas.

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Upbeat Social Media
Engagement [Ex. FB]
Increase LIKES to establish social
proof. Then, Increase Social Media
Engagement more than LIKES.
BEST REFERENCES TO KNOW MORE ABOUT THIS:
• 10 Ways Marketers Can Increase Facebook
Engagement
• 8 Surefire Ways to Increase Engagement Facebook
• 11 Simple Ways to Increase Facebook Engagement
• 10 Ways to Increase your Facebook Engagement
9

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Be Reachable.
How fast do you reply to
questions? How
BEST REFERENCES TO KNOW MORE ABOUT THIS:
• 10 Ways Marketers Can Increase Facebook
Engagement
• 8 Surefire Ways to Increase Engagement Facebook
• 11 Simple Ways to Increase Facebook Engagement
• 10 Ways to Increase your Facebook Engagement
10

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3 STAGES FOR ONLINE MARKETING
THINGS TO DO
11. Learn to Read Facebook
Pages Insights
12. Learn Facebook Ads.
13. Optimize Your Conversion
Funnel

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Learn Facebook Insights
Understanding How your marketing
funnel works and how engaging is
your page to your target buyers.
BEST REFERENCES TO KNOW MORE ABOUT THIS:
• Learn about Facebook Audience Insights
• A Beginner’s Guide to Facebook Insights
• Why You Need to Know About Facebook’s New Insights
and Analytics
• How to Use Facebook Insights and Analytics to Boost
Your Social Media Marketing Strategy
11

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Facebook Ads
You can target people based on how
they engaged, when they engaged
and create an experience that is
relevant to where they are in the
process of investigating your product.
BEST REFERENCES TO KNOW MORE ABOUT THIS:
• Ultimate Guide to Facebook Advertising
• 7 Proven Ways to Beef UP Your Facebook Ads
• Top Facebook Updates That You can’t Afford to Miss
(JAN 2018}
12

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Optimize Conversion Funnel
Maximizing your conversion funnels
will allow you to get more leads at
lesser cost by experimenting with
each element of customer interaction,
analytics and design.
BEST REFERENCES TO KNOW MORE ABOUT THIS:
• Ultimate Guide to Facebook Advertising
• 7 Proven Ways to Beef UP Your Facebook Ads
• Top Facebook Updates That You can’t Afford to Miss
(JAN 2018}
13

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REFERENCE: KlientBoost.com
Sample of Facebook Conversion Funnel

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61. 61 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018
STAGE 1 -
Building a Solid
Foundation
STAGE 2 -
Attract
Customers
STAGE 3 -
Analyze and
Increase
3 STAGE FOR ONLINE MARKETING
Things You Need to Master to Effectively Use Basic Online Marketing to Generate More Sales or Get
more Prospects

62. 62 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018
THINGS TO DO
1) Identify Your Target
Audience
2) What Is Your Buyers
Journey
3) Find Marketing Channels
4) Professionalize Your Online
Brand
5) Create Official Channels
3 STAGES FOR ONLINE MARKETING

63. 63 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018
3 STAGES FOR ONLINE MARKETING
THINGS TO DO
6. Spot Where is Your Audience
7. Social Listening
8. Customize Content Per Target
Persona
9 . Upbeat Your Social Media
Engagement.
10. Be Reachable.

64. 64 | Effective SOCIAL MEDIA Prospecting for MLM Professionals 2018
3 STAGES FOR ONLINE MARKETING
THINGS TO DO
11. Learn to Read Facebook
Pages Insights
12. Learn Facebook Ads.
13. Optimize Your Conversion
Funnel

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RUBEN B. LICERA JR.
Chief ESTRATegy Officer (CEO)
ESTRAT Media Global
E-MAIL: ruben@ESTRATx.com
WEBSITE: www.ESTRATx.com
ADDRESS
Unit 320, Cebu in IT Office
AS Building, UP Cebu,
Gorordo Avenue
6000 Cebu City
QUESTIONS?
For more detail about this report, please don’t
hesitate to contact me: