Facebook Marketing 101 for Brands and Businesses

FACEBOOK MARKETING 101
SPEAKER
9:00 AM
June 5, 2020 (FRIDAY)
FOR BRANDS & BUSINESSES
How to START and GROW YOUR LOCAL
BUSINESS Without A Personal Website

This is not a get rich quick scheme or a money making venture online.
If someone promises you easy quick fix, it's more likely a SCAM.
Your SUCCESS will depend on the level of commitment and on how much
work and assertive action you put into implementing the blueprint.
DISCLAIMER
What's working for me may also work for you, if you put the same
STEP PLAYBOOK into action.
My earnings are real and for presentation purposes only.
I don't represent Facebook or any of the third-party app mentioned here.
Full-time Work From Home dad since 2010, expect some "organic" action.

Facebook Marketing Defined
What You Will Discover
3 Common Mistakes in Doing Facebook Marketing
5 Step Strategy to Start Your Business Via Facebook
How to Get your First 100 Followers / Likes
How to Get your Next 1000 Followers / Likes
How to Get your Creds 10,000 Followers / Likes

refers to the active use of
Facebook pages and assets in
attracting target customers and
driving them to become buyers
and brand advocates
FACEBOOK
MARKETING

Musicians, celebrities, authors, syndicated columnists—
anybody who makes their money through being known
wants to be known by as many people as they can on
Facebook.
any kind of brand can be promoted through Facebook, turning
passive customers into active fans who follow news of promotions and
developments, and who share with their own friends
FACEBOOK MARKETING
Whether a business is family-owned, or a franchise of a larger
company, a Facebook page can be used to turn a local customer base
into a fan base that more commonly visits your store.
is for ...
NGO's
Charities, political groups, and public service campaigns can all leverage the
natural sharing capabilities of Facebook.
BRANDS
LOCAL BIZ
PERSONALITIES

COMMON MISTAKES
IN DOING FB MARKETING
3

FB Marketing in FB Profile

FB Profile vs Page

Targeting Everyone

Demographics + Location

No Content Plan

What's Your Marketing Objective

3 H of Content
HERO
Large-scale tent pole events or
big moments designed to raise
broad awareness
HUB
Regular schedueld push content
designed for your prime prospects
HYGIENE
Always on pull content designed
for your core audience

3 H of Content
HERO
Large-scale tent pole events or
big moments designed to raise
broad awareness
HUB
Regular schedueld push content
designed for your prime prospects
HYGIENE
Always on pull content designed
for your core audience
Viral Content
Evergreen
Storytelling
that
Everyday content
that helps and
primes audience

3 H of Content
HERO
Large-scale tent pole events or big
moments designed to raise broad
awareness. Short term and long term
content that will build your audience.
HUB
Regular scheduled push content designed
for your prime prospects. Long term
strategy that feeds your regular audience.
HELP
Always on pull content designed for your core
audience. Both short term and long-term
strategy, this content eases on the brand
Viral Content
Regular
Content to
your Audience
How to Video's
that Shows
Expertise of the
Brand.

STEPS TO START
YOUR FB ONLINE BUSINESS
5

CREATE AND
FACEBOOK PAGE
OPTIMIZE
ONE

FB Page Photo
FB Page Cover
Complete About Information
Setup Email
Set Privacy
Post first 3 Content
FB Page Optimization Checklist

CREATE THE RIGHT
THAT ENGAGES
CONTENT
THE RIGHT
CUSTOMER
TWO

Check Competition (Facebook Ads Library)
Check Existing Buyers (Facebook Audience Insights)
Create Content Plan (3 H Model)
Create Creative Content
Content Creation Checklist
Learn How to Create Engaging Blurbs

BEST POST TYPE
SOURCE: BuzzSumo.com Facebook Engagement Guide

BEST DAY & TIME TO POST
SOURCE: BuzzSumo.com Facebook Engagement Guide

FB PAGE
BUILD UP
ENGAGEMENT
THREE

Invite Friends to Like Your Page
PM friends to LIKE and Follow Your Page
Get Your First 100 LIKES / FOLLOWERS
A Facebook profile has an average of
338 friends according to a research.

Join Relevant Facebook Groups
Answer Concerns and Interact with other members
Get Your Next 1,000 LIKES / FOLLOWERS
Create Content based on FAQs and SAQs

Plan and Post Engaging Content
Share To Communities
Grow your fb page to 10,000 LIKES / FOLLOWERS
Encourage Engagement in your Page
Target "Paying" Customer
Find Look-A-Like "Paying" Customer

It Is Highly Effective in Finding and Attracting
Customers
Why Invest in FB ADS
Easy to Setup and Tracked Results
Find Ideal Customer and Find Look-A-Likes

Create FB Business Account
https://business.facebook.com/

Create FB Business Account

Analyze and Improve
Analyze and Check Your Competitors
Analyze Facebook Page Data
Analyze Facebook Post Results

STEPS TO START
YOUR FB ONLINE BUSINESS
5
1 Create and Optimize FB Page
2 Plan and Create Content
3 Build-up FB page Engagement
4 Master Facebook Ads
5 Analyze and Improve

Get Your Copy Now. Visit
www.m.me/RubenLicera
TYPE "FB Marketing 101"

FB.com/RubenLicera
INSTAGRAM.com/RubenLicera
LINKEDIN.com/in/RubenLiceraJr
EMAIL me@RubenLicera.com
WEBSITE www.RubenLicera.com
CONNECT WITH ME

Facebook Marketing 101 for Brands and Businesses

Recomendados

Recomendados

Mais conteúdo relacionado

Mais de RUBEN LICERA

Mais de RUBEN LICERA (20)

Último

Último (20)

Facebook Marketing 101 for Brands and Businesses