1. SEARCH ENGINE MARKETING
EVENT ORGANIZED BY
Presented by
IVAN SHIELDON LLESOL
Certified SEO Specialist
ivan@rlcomm.org
www.twitter.com/ivanshieldon
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
2. Outbound Marketing
Inbound Marketing
Search Industry Market Outbound Marketing
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-
FOR MORE INQUIRIES: vs-Outbound-Marketing.aspx
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
3. Outbound Marketing
Inbound Marketing
Search Industry Market Outbound Marketing
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-
FOR MORE INQUIRIES: vs-Outbound-Marketing.aspx
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
4. Outbound Marketing
Inbound Marketing
Search Industry Market Inbound Marketing
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-
FOR MORE INQUIRIES: vs-Outbound-Marketing.aspx
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
5. Outbound Marketing
Inbound Marketing
Search Industry Market
Inbound vs. Outbound
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
VS.
www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-
FOR MORE INQUIRIES: vs-Outbound-Marketing.aspx
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
6. Outbound Marketing
Inbound Marketing
Search Industry Market
Inbound Marketing
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-
FOR MORE INQUIRIES: vs-Outbound-Marketing.aspx
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
7. Outbound Marketing
Inbound Marketing
Search Industry Market
Inbound Marketing
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-
FOR MORE INQUIRIES: vs-Outbound-Marketing.aspx
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
8. Outbound Marketing
Inbound Marketing
Search Industry Market
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-
FOR MORE INQUIRIES: vs-Outbound-Marketing.aspx
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
9. Outbound Marketing
Inbound Marketing
Search Industry Market
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-
FOR MORE INQUIRIES: vs-Outbound-Marketing.aspx
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
10. Outbound Marketing
Inbound Marketing
Search Industry Market
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-
FOR MORE INQUIRIES: vs-Outbound-Marketing.aspx
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
11. Outbound Marketing
Inbound Marketing
Search Industry Market
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-
FOR MORE INQUIRIES: vs-Outbound-Marketing.aspx
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
12. Outbound Marketing
Inbound Marketing
Search Industry Market
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-
FOR MORE INQUIRIES: vs-Outbound-Marketing.aspx
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
13. Outbound Marketing
Inbound Marketing
Search Industry Market
Search Engines
Search Engines
Basically, a search engine is a software
Google program that searches for sites based on
Social Media the words that you designate as search
Keywords terms.
Marketing Takeaway Search engines look through their own
databases of information in order to find
what it is that you are looking for.
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://en.wikipedia.org/wiki/Search_engines
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
14. Outbound Marketing
Inbound Marketing
Search Engines vs. Directories
Search Industry Market
Search Engines
Search engines and Web
Google directories are not the same
Social Media thing.
Keywords
Search engines
Marketing Takeaway automatically create web
site listings by using
spiders that "crawl" web
EVENT ORGANIZED BY pages, index their
information, and optimally
follows that site's links to other
pages.
Web directories are
databases of human-
compiled results.
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://en.wikipedia.org/wiki/Search_engines
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
15. Outbound Marketing
Inbound Marketing
Top 3 Search Engines
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://www.socialmediastrategy.co.za/index.php/search-
EMAIL info@rlcomm.org engines/the-top-3-search-engines-in-2011/
MOBILE +63 933 519 0220
16. Outbound Marketing
Inbound Marketing
US Search Engine Rankings
Search Industry Market
Search Engines • Google Sites - 66.6%
Google • Yahoo Sites – 16.0%
Social Media • Microsoft (Bing) Sites – 12.0%
Keywords • Ask Network - 3.5%
Marketing Takeaway • AOL LLC Network - 1.9%
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : ComScore July 2010
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
17. Outbound Marketing
Inbound Marketing
How Do Google Index Pages?
Search Industry Market
Search Engines
Google makes a copy of the web
Google
Information is extracted
Social Media
Keywords An index is created
Marketing Takeaway Index is stored on Google servers
world wide
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : Google
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
18. Outbound Marketing
Inbound Marketing
How Do Google Rank Pages?
Search Industry Market
Search Engines • The searcher types a query into a search
Google engine.
Social Media • Search engine software quickly sorts
Keywords through literally millions of pages in its
Marketing Takeaway
database to find matches to this query.
• The search engine's results are ranked in
order of relevancy.
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : Google
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
19. Outbound Marketing
Inbound Marketing
Social Media
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
20. Outbound Marketing
Inbound Marketing
Social Media
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
21. Outbound Marketing
Inbound Marketing
Social Media
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
22. Outbound Marketing
Inbound Marketing
Social Media
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
23. Outbound Marketing
Inbound Marketing
Social Media
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
24. Outbound Marketing
Inbound Marketing
Social Media
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
25. Outbound Marketing
Inbound Marketing
Social Media
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
26. Outbound Marketing
Inbound Marketing
Social Media
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
27. Outbound Marketing
Inbound Marketing
Social Media
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
28. Outbound Marketing
Inbound Marketing
Social Media
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
29. Outbound Marketing
Inbound Marketing Keywords are vital to search
Search Industry Market marketing success.
Search Engines
Much of Internet marketing, and almost all of
Google
search marketing, revolves around words,
Social Media particularly keywords.
Keywords Think about it: as a search marketer, your goal is to
get your message (another way of saying "words")
Marketing Takeaway
to display for a potential customer's search (more
words).
So selecting the right keyword opportunities for
EVENT ORGANIZED BY your search efforts can mean the difference
between thriving or diving in the SERPs.
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://www.wordstream.com/keyword
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220
30. Outbound Marketing
Inbound Marketing
Marketing Takeaway
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
31. Outbound Marketing
Inbound Marketing
Marketing Takeaway
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
32. Outbound Marketing
Inbound Marketing
Marketing Takeaway
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
33. Outbound Marketing
Inbound Marketing
Marketing Takeaway
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
34. Outbound Marketing
Inbound Marketing
Marketing Takeaway
Search Industry Market
Search Engines
Google
Social Media
Keywords
Marketing Takeaway
EVENT ORGANIZED BY
www.rlcomm.org
FOR MORE INQUIRIES:
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-
EMAIL info@rlcomm.org Marketing-vs-Outbound-Marketing.aspx
MOBILE +63 933 519 0220
35. SEARCH ENGINE MARKETING
EVENT ORGANIZED BY
Presented by
IVAN SHIELDON LLESOL
Certified SEO Specialist
ivan@rlcomm.org
www.twitter.com/ivanshieldon
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL info@rlcomm.org
MOBILE +63 933 519 0220