Presentation for the AMA Houston Non-Profit Marketing event.

1. AMA HOUSTON
LOOKING GLAMOROUS ON
A SHOESTRING BUDGET

2. GLAMOROUS?

3. GLAMOROUS?

4. GLAMOROUS.

5. GLAMOROUS.

6. GLAMORIZE THROUGH
PLANNING…
BRAINS BEFORE BEAUTY.

7. HAVE A GREAT STORY.
Before you do anything, take the
time to develop who you are and
your purpose.
BENEFIT: story connects with the heart
(which can be stronger than the mind)

8. SIMON SINEK Author of Start With Why
WHY
HOW
WHAT
THE GOLDEN CIRCLE
“If you want to achieve anything of real
significance, you should accept the fact
that not everyone will like you.”

9. HAVE A CLEAR DIRECTION AND
SET EXPECTATIONS.
Establish clear purpose, expectations
and directions at the beginning.
Ambiguity can cause everyone
to spin their wheels.
BENEFIT: a strategic plan is wise
spending (and a guard against
what not to do)

10. CHOOSE YOUR CHANNELS CAREFULLY.
Just because it is free or easy doesn’t
mean that this makes sense for you to
do. Do your homework before jumping
on a bandwagon.
BENEFIT: targeting only the right
channels for your audience is the
smart thing to do

11. GREAT IDEAS DO NOT NEED BIG BUDGETS.
An idea has to stand on its own and
not depend upon trend, gimmick or
technique to make a point.
BENEFIT: less is more (powerful
ideas can be executed on a
minimum budget)

12. FOCUS ON CONTENT AND ENGAGEMENT.
Post and send shareable content that’s
interesting to your audience.
Build relationships by responding
to interactions.
BENEFIT: relevancy builds loyalty

13. INVEST IN THE CUSTOMER EXPERIENCE.
Your team’s performance can
shape perceptions just as much
as your materials.
BENEFIT: word-of-mouth

14. LISTEN.
Setup alerts and other listening tools to
observe what’s being talked about to
better incorporate into your own
marketing. Incorporate data and
metrics to help you make decisions.
BENEFIT: better decision-making,
better marketing stories

15. READY. AIM...
10 QUICK-FIRE GLAMORIZING,
BUDGET-SAVING TIPS YOU CAN
PUT TO USE TOMORROW.

16. ADVERTISING (ON A BUDGET)
Remnant advertising space
(at a reduced rate).
Ad grants and promotions
(check out the Google Grant program).

17. EMAIL SEGMENTATION
Build your email lists in ways
that allow you to do high-impact,
segmented email marketing.

18. SEO
Because the more optimized your
site, the less you have to pay for
keywords. Save those AdWord
dollars for short-term promotions.

19. TEXT AS IMAGE
Big, bold text can be styled for visual
impact. And as a bonus there are no
stock photo fees.

20. INFOGRAPHICS
These work well for donors, volunteers
and social media. It’s the perfect way
to turn content that could get buried or
lost, into a shareable, engaging asset.

21. TRADE
Explore alternatives and make trades
(eg: a hosted day for a company,
comp tickets, etc.).

22. FIND GREAT PARTNERS
Co-branding and co-hosting are ways
to stretch your marketing dollars.

23. RE-PURPOSING
Think about visuals and assets doing
double-duty. Leverage content and
re-purpose into different formats.
(eg: articles/posts into social media,
flyers into emails, etc.).

24. WORD-OF-MOUTH
Have your best customers work
for you. A simple referral program
rewards everyone.

25. Robin Tooms
rtooms@savagebrands.com
linkedin.com/in/robintooms
TECHNOLOGY/TOOLS
Haiku Deck
Canva

28. Robin Tooms
rtooms@savagebrands.com
linkedin.com/in/robintooms