Richard dyer

2.  Richard Dyer (born 1945) is an English
academic currently holding a professorship
in the Department of Film Studies at King's
College London. Born in Leeds and raised
in the suburbs of London during the 1940s
and 1950s, Dyer studied French (as well as
English, German, and Philosophy) at the
University of St Andrew's. He then went on
to earn his doctoral degree in English at
the University of Birmingham’s Centre for
ContemporaryCultural Studies. Before
coming to King's College London in 2006,
he was a Professor of Film Studies

3.  This theory suggests that stars are
an artificial construction and are
not real representations of
themselves, Dyers theory
ultimately suggests that celebrities
are simply manufactured by
institutions for material gain.The
record labels shape the artist or
band to what they believe to be
the winning formula to generate
high income. Dyers theory is split
into three sections:
 Audience and institutions
 Constitutions
 Culture

4.  Stars have a main purpose of generating income for the
institution, they increase their brand identity and then
become a household name thus bringing in more profit for
the record company via exposure through a variety of media
platforms.
 It is also important for the artist to relate to the audience in
some way for example dyer speaks about lady gaga and her
drive towards fashion and how that made people be inspired
by her.

5.  This claims that audience relates to the star because they share a
common feature with them or have a specific thing they admire about
them.The effect of this is some fans attempt to replicate the lifestyles of
the stars and this is a problem when you have stars who are alcoholics or
addicted to drugs. For example in the 60's and 70's there was
an increase of illegal sales of cannabis due toThe Beatles being open
about using it. Stars represent shared cultural values and attitudes, and
promote a certain ideology.
The more the audience engages in a celebrities
lifestyle the more of a boost their ‘star quality’. A
star may start a fashion trend, with masses of fans
copying their hairstyle and clothing. Stars benefit
from cultural discourse for example, via their
Twitter feed. Now more than ever before, social
networks give pop stars the opportunity to
establish their own values outside their music.