Engagement optimisation. Performance Marketing решения для брендов, у которых нет онлайн продаж от IgnitionOne

1. PERFORMANCE!
MARKETING
MOSCOW
15!
OCT
Thefirstprofessionalconference!
aboutPerformanceMarketinginRussia
MirekWasowicz,
CountryDirectorPoland&Russia,IgnitionOne

2. PROPRIETARY & CONFIDENTIAL
Mirek Wasowicz
ENGAGEMENT OPTIMISATION
MARKETING TECHNOLOGY. SIMPLIFIED.

3. PROPRIETARY & CONFIDENTIAL

4. PROPRIETARY & CONFIDENTIAL
LIVE MARKETER

5. PROPRIETARY & CONFIDENTIAL
MEET PAULINA

6. PROPRIETARY & CONFIDENTIAL
ENTRANCE:
0
EXIT:
28

7. PROPRIETARY & CONFIDENTIAL

8. PROPRIETARY & CONFIDENTIAL
EXIT:
35
(+15)
ENTRANCE:
20

9. PROPRIETARY & CONFIDENTIAL

10. PROPRIETARY & CONFIDENTIAL
EXIT:
92
(+62)
ENTRANCE:
30

11. PROPRIETARY & CONFIDENTIAL

12. PROPRIETARY & CONFIDENTIAL
ENTRANCE:
92
CNV:
120
(+28)

13. PROPRIETARY & CONFIDENTIAL
Campaign:
Channel: Social Search Display Lead
Engagement: +15 +62 +28 Total: 105
Attributed: 14% 59% 27% 100%
ONE KPI

14. PROPRIETARY & CONFIDENTIAL
LIVE MARKETER & MEDIA

15. PROPRIETARY & CONFIDENTIAL
WHY OPTIMISE TOWARDS ENGAGEMENT
• There is no single end online ‘conversion’
• Purchase consideration period is long
• Gain insight into users’ interests and behavior
• Optimise brand activity
• Push users faster and more efficiently down the funnel

16. PROPRIETARY & CONFIDENTIAL
Cпасибо
mirek.wasowicz@ignitionone.com

17. PERFORMANCE!
MARKETING
MOSCOW
15!
OCT
Thefirstprofessionalconference!
aboutPerformanceMarketinginRussia