Art Babble Case Study
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A quick 5 min description of the ArtBabble.org video website and some of the underlying assumptions and performance metrics to determine whether niche content portals can help museums do better than YouTube. Presented by Robert Stein at MCN2009 in Portland, OR - November 2009
![Robert Stein Chief Information Officer Indianapolis Museum of Art [email_address] http://www.imamuseum.org](https://image.slidesharecdn.com/artbabblecasestudy-091116113910-phpapp01/85/Art-Babble-Case-Study-1-320.jpg)
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Art Babble Case Study
- 1. Robert Stein Chief Information Officer Indianapolis Museum of Art [email_address] http://www.imamuseum.org
- 2. Credit ~DonnaGrayson (Flickr) Persistent Problems Cultural Video Online
- 3. PROBLEM #1
- 11. PROBLEM #2
- 12. Viewers exist in Internet-Local Silos Photo credit ~Dean Forbes (Flickr)
- 14. Very Little Cross-Pollination Between Museums with Similar Content Credit ~da100fotos (Flickr)
- 15. PROBLEM #3
- 16. What if educational content wasn’t quite so boring? Credit ~Daniel*1977 (Flickr)
- 17. Museums Have Long Form Content
- 18. OUR CONTENT
- 19. COMPETITION OUR
- 23. Special Thanks to ArtBabble Partners more coming soon!
- 24. Amazon Cloud Computing Tools
- 26. Total Monthly AWS courtesy ~cmoad
- 27. APPLE MARKETING BONUS STATS & SEO
- 29. 169,366 Unique Visits 580,702 Page Views 4:29 Avg. Time on Site Since April 7, 2009
- 33. But Does it Make a Difference?
- 37. Monthly Bill for ArtBabble.org Web Server
- 38. Monthly Bill for Wowza Video Server(s)