1. Farm to Family Digital Media Plan Renee Schapiro Johns Hopkins University Fall 2010

2. What is Farm to Family? A local mobile food distribution business Trying to re-establish relationships with the consumer and locally grown food to encourage healthy, sustainable living Hi! I’m Mark Lily and welcome to Farm to Family. I started a mobile farmers market in 2009 with my wife Suzi. We’ve grown over the last year and now house a stand alone organic produce store in Mechanicsville, VA.

3. As a communication professional I will… Provide Farm to Family with a comprehensive digital and social media plan Using tactics learned in Monte Lutz’s Social and Digital Media course along with my own professional experience

4. Assessment Website Cluttered Unorganized Difficult to navigate Where is your blog? Where can I find you online?

5. Assessment Search Engine Optimization #1 result on Google #2 result on Yahoo #2 result on Bing

6. Assessment Audience

7. Assessment Social Media Sites Facebook Twitter

8. POST – Josh Bernoff of Groundswell People Objectives Strategy Technology

9. Strategy Personal, one-on-one with audience Instead…

10. Technology Website Re-design www.farmstofamily.webs.com

11. Technology Blog

13. Include RSS feed on page

14. Use Utterlion road with Farm to Family bus

16. Code stickers on crates and produce bins

17. Directs users to online content- never before seen video.

19. Thank you! Renée Schapiro