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Web 2.0
Video Marketing on Steroids
Why Video???

Wouldn’t it be silly to have
to read a commercial?

Free reports are like
reading a commercial

Wouldn’t you rather just
watch a story?

Video marketing is telling a
story
Remember This?
Does Anybody Really Watch?

 • http://budurl.com/YouTubeNumbers
10 Real Estate Video content Ideas
Must Have In All Videos
The Five W’s
Where in the world is…?

One of my best strategies…

Water tower or local landmark

Win movie tickets

Come to the office to pick up

Invite referral partners to video market
with you
Send Personal 1 View Videos
What works best?

Blogging

YouTube

Viddler.com

Direct Email BombBomb

FaceBook (and fanpage)
Blogging
• Pro’s                                     Con’s

• Free/Easy                    • Have to drive traffic to it

• Can personalize your page    • Have to keep up with it

• Shows all your past videos   • Doesn’t have a video
                                 counter
• No Advertising

• Cool Widgets (weather,etc)

• Only you can post
YouTube
• Pro’s
                                             Con’s
• Great SEO -Search Engine
                                • This is HUGE!!! –
  Optimization (Google owns
                                  Competitors can advertise
  it) *slow way to build list
                                  on it
• Massive audience
                                • Can only have 10 minute
• Validates who you are (as       videos
  seen on) (billboard as seen
                                • Have to drive traffic to it
  on Youtube)

• Free

• Counts your views
Viddler
• Pro’s                                    Con’s

• Free                        • Doesn’t do search engine
                                optimization very well
• Lots of Storage space
                              • Have to drive traffic to it
• Holds long videos

• Easy to upload and
  download

• No competitor advertising

• Counts your video views
Instant Video Generator
                                       Con’s
• Pro’s
                            • It isn’t free
• You are in charge of
  advertising
                            • Has a small video
• Easy to use                 *this could be a plus if
                              you read your scripts
• Has an opt-in
                            • Videos must be flv
• Uses a postcard and has
  lots of templates
Facebook

      Pro’s                      Con’s
• Free                      • No video counter
• Easy
                            • Has a time limit
• Built-in traffic

• Cross market by posting
   links to your other
   accounts (blogs, etc)
TubeMogul.com
How to Record Videos
Webcam



Digital Camera



Regular Camcorder



Smart Phone
How to Edit Video

Camtasia

Adobe Premier Elements

Windows Movie Media / iMovie

Don’t Edit (BEST)
Editing Features
Green Screening

Sets the stage for your video

Can go to cool interesting places

Con - Sometimes people can tell

Super cool site to get pics for
background
More Features…
Music (findsounds.com)

Also sets stage for video

Can fade in and out

Helps diminish “dead time”

Intro, captions, credits
It is this easy…..
It is this easy……
www.fiverr.com
What do I do with my Videos?
Get the word out – Emails, signature lines,
 referral partners, flyers, other peoples
 newsletters

Invite partners to record with you and send to
 their list *****HUGE!!!!!

Put on your website, your Facebook and
 where ever else you can think of.
What To Do NOW!
Mix it up – Some personal, some work,
some funny, some serious

Start TODAY

Don’t be afraid – You go grocery
shopping don’t you?

Call Me And I’ll Help You Get Started
Cool Free Stuff

   www.slydial.com
  www.jingproject.com
   www.viddler.com
     www.ping.fm
 www.reqall.com/phone
www.surveymonkey.com
 www.getfreebooks.com
www.providesupport.com
   www.qrstuff.com
    www.fiverr.com
What Do I Do Now?

 Make the decision. Without the
   decision there is no action.
   Without action there are no
 results. Without results there is
     no success. Just…….
Video Marketing on Steroids

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Video Marketing on Steroids

  • 2. Why Video??? Wouldn’t it be silly to have to read a commercial? Free reports are like reading a commercial Wouldn’t you rather just watch a story? Video marketing is telling a story
  • 4. Does Anybody Really Watch? • http://budurl.com/YouTubeNumbers
  • 5. 10 Real Estate Video content Ideas
  • 6. Must Have In All Videos
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Where in the world is…? One of my best strategies… Water tower or local landmark Win movie tickets Come to the office to pick up Invite referral partners to video market with you
  • 16. Send Personal 1 View Videos
  • 17. What works best? Blogging YouTube Viddler.com Direct Email BombBomb FaceBook (and fanpage)
  • 18. Blogging • Pro’s Con’s • Free/Easy • Have to drive traffic to it • Can personalize your page • Have to keep up with it • Shows all your past videos • Doesn’t have a video counter • No Advertising • Cool Widgets (weather,etc) • Only you can post
  • 19.
  • 20. YouTube • Pro’s Con’s • Great SEO -Search Engine • This is HUGE!!! – Optimization (Google owns Competitors can advertise it) *slow way to build list on it • Massive audience • Can only have 10 minute • Validates who you are (as videos seen on) (billboard as seen • Have to drive traffic to it on Youtube) • Free • Counts your views
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Viddler • Pro’s Con’s • Free • Doesn’t do search engine optimization very well • Lots of Storage space • Have to drive traffic to it • Holds long videos • Easy to upload and download • No competitor advertising • Counts your video views
  • 26.
  • 27. Instant Video Generator Con’s • Pro’s • It isn’t free • You are in charge of advertising • Has a small video • Easy to use *this could be a plus if you read your scripts • Has an opt-in • Videos must be flv • Uses a postcard and has lots of templates
  • 28.
  • 29.
  • 30. Facebook Pro’s Con’s • Free • No video counter • Easy • Has a time limit • Built-in traffic • Cross market by posting links to your other accounts (blogs, etc)
  • 31.
  • 33. How to Record Videos Webcam Digital Camera Regular Camcorder Smart Phone
  • 34.
  • 35. How to Edit Video Camtasia Adobe Premier Elements Windows Movie Media / iMovie Don’t Edit (BEST)
  • 36. Editing Features Green Screening Sets the stage for your video Can go to cool interesting places Con - Sometimes people can tell Super cool site to get pics for background
  • 37.
  • 38.
  • 39. More Features… Music (findsounds.com) Also sets stage for video Can fade in and out Helps diminish “dead time” Intro, captions, credits
  • 40. It is this easy…..
  • 41. It is this easy……
  • 43. What do I do with my Videos? Get the word out – Emails, signature lines, referral partners, flyers, other peoples newsletters Invite partners to record with you and send to their list *****HUGE!!!!! Put on your website, your Facebook and where ever else you can think of.
  • 44. What To Do NOW! Mix it up – Some personal, some work, some funny, some serious Start TODAY Don’t be afraid – You go grocery shopping don’t you? Call Me And I’ll Help You Get Started
  • 45.
  • 46. Cool Free Stuff www.slydial.com www.jingproject.com www.viddler.com www.ping.fm www.reqall.com/phone www.surveymonkey.com www.getfreebooks.com www.providesupport.com www.qrstuff.com www.fiverr.com
  • 47. What Do I Do Now? Make the decision. Without the decision there is no action. Without action there are no results. Without results there is no success. Just…….

Notas do Editor

  1. Insurance agents Chamber of commerce Business owners On facebook
  2. Send videos to remind listing appointments that you will be coming by.
  3. We could do these together