You will learn strategies and focus to really increase your income and closings in 2013 and dominate your market! - The 80/20 rule and how it effects your business and life - Social media strategies - Database management and follow up - Opt-ins and landing pages to bring in leads - Video marketing - Business to business strategies - and so much more.

3. How to accomplish twice the work in half the time and reduce your
stress in the process

4. Pareto’s Garden,
Parkinson’s Law
and the
Kobayashi Maru

5. Pareto’s Garden
 Vilfredo Pareto (1848-1923) A controversial
engineer - economist - sociologist whose
work included the then little known law of
income distribution, now known as the
80/20 principle.

6. Pareto’s Law of
Distribution
 80% of the wealth is produced and possessed
by only 20% of the population.

7. 80/20 Outside of Economics
 Pareto also noticed, among other things, that
80% of his garden peas were produce by only
20% of the pea pods he had planted.

8. Other Applications
 80% of the Outputs come from 20% of the
inputs.
 80% of the consequences flow from 20% of the
causes
 80% of the results come from 20% of the time and
effort
 80% of Company profits come from 20% of the
products and customers
 80% of Stock Market gains come from 20% of the
investors and 20% of the portfolio

9. Ratio is often more severe
 It is not uncommon to see:
 90/10
 95/5
 99/1

10. How can we use this to be
more effective?
 Which 20% of sources are causing 80% of
your problems and unhappiness?
 Which 20% of sources are resulting in 80% of
your desired outcomes and happiness?

11. Which 20%, 10% or 5% of
your customers are causing
80%, 90% or 95% of your
grief? Ask yourself
honestly:
 “Are they really worth it …… really?”
 How badly would it affect your income if you
got rid of them?

12. A large percentage of the
time, a maximum of
heartache can be eliminated
with a minimum of income
loss.
 If you CAN get rid of, fire, or reassign a
customer or project that has an inverted grief
to income ratio …..

13. JUST DO IT!!

14. Still Other Applications
 Advertising
 Affiliates
 Partners
 Personal Relationships

15. Parkinson’s Law
 Have you ever heard someone say “I work
better under a deadline?”
 This is Parkinson’s Law in action

16. Parkinson’s Law States:
 A task will swell in “perceived” importance in
reverse proportion to the amount of time you
have to complete it.
 If something “must” be done by tomorrow,
we will put off other items to see that the task
is completed.
 If it is not needed for two months, we hardly
think of it for seven weeks.

17. How to be “Uber” effective:
Combine Pareto’s
Distribution with
Parkinson’s Law
 Limit tasks to the important to shorten work
time (80/20)
 Shorten work time to limit tasks to the
important (Parkinson’s Law)

18. Identify the few critical
tasks that contribute most
to income and then schedule
them with very short and
clear deadlines

19. The Kobayashi Maru
 This was a test given by Star Fleet to
command candidates. It thrust the student
into a no-win situation to see how they would
respond.
 There was no right or wrong choice, but the
decision made by the student, which
undesirable outcome they chose, revealed a
great deal about the student’s makeup

20. Why is this relevant?
 James Tiberius Kirk, the venerable captain of
the Starship Enterprise 1701-A, didn’t like
knowing that he was going to be put into a
lose-lose situation.
 He believed that there were always
alternatives, other ways to approach the
problem, other choices besides what you are
“given.”

21. WDKD?
 He secretly gained access to the simulation
computer before his test and reprogrammed
the Kobayashi Maru so that it was no longer a
no win scenario.
 He changed the rules of the game to work for
his benefit.

22. What’s our lesson?
 What is it we believe about how we should
spend our days and how many hours we
should put in because those are the rules
we’ve been given?
 Are we doing work that a clerk or an assistant
could be doing?
 Are we “inventing” tasks so that we can trick
ourselves into thinking that we are being
productive?

23. Change the rules!!
 We need not accept someone else’s
description of what it means to be
productive.
 Use the 80/20 Principle to determine what
you should be doing, with whom, and when.
 Overlay Parkinson’s Law to optimize how to
do it in the most effective manner and in the
shortest possible time.

24. 80/20 (ON STEROIDS) Gary Keller.
The ONE Thing

25.  I want you to go small by identifying the 20
percent, and then I want you to go even
smaller by finding the vital few of the vital
few.
 Keep going. You can actually take 20 percent
of the 20 percent of the 20 percent and
continue until you get to the single most
important thing!

26. A To Do List

27. The One Thing

28. BIG IDEAS
Go small. Don’t focus on being busy; focus on being productive. Allow
what matters most to drive your day.
Go extreme. Once you’ve figured out what actually matters, keep
asking what matters most until there is only one thing left. That core
activity goes at the top of your success list.
Say no. Whether you say “later” or “never,” the point is to say “not now”
to anything else you could do until your most important work is done.
(60/60/30)
Don’t get trapped in the “check off” game. If we believe things don’t
matter equally, we must act accordingly. We can’t fall prey to the notion
that everything has to be done, that checking things off our list is what
success is all about. We can’t be trapped in a game of “check off” that
never produces a winner. The truth is that things don’t matter equally
and success is found in doing what matters most.