Ryan Skinner
24
Seguidores
Personal Information
Organização/Local de trabalho
London, United Kingdom United Kingdom
Cargo
Senior analyst
Setor
Advertising / Marketing / PR
Sobre
My job at Forrester can best be summarized thus: Undertake primary research (meaning interviews and surveys) and secondary research (meaning mostly desk research) to produce a monthly research report that helps marketing leaders make important decisions. In my particular case, those decisions usually involve content, content marketing, content strategy, and the technologies that support them, as well as general marketing strategy (particularly digital).
In addition to that, I do some consulting work for Forrester's clients, to help them apply Forrester's cumulative research for their marketing teams. Another important part of the job is working with the technology and service providers w...
Marcadores
interactive marketing
content marketing
marketing
online marketing
web marketing
digital marketing
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