1. Internet Automotive Marketing

4. AUDIENCE DEMOGRAPHICS More likely to be college educated

5. DAILY PAGEVIEWS PER USER Average ads viewed per user is 23

6. DAILY TIME ON SITE 13 minutes

9. Craigslist Template

10. NORTH CENTRAL FORD Found 1000 ads

11. 2001 Jeep Cherokee Nearly 10% of the search

12. NORTH CENTRAL FORD

13. 3,420 craigslist ads

14. January 1-31 915 Used Car Sales Calls 25% of all inbound calls to dealership NORTH CENTRAL FORD

15. February 1-28 1150 Used Car Sales Calls 33% of all inbound calls to dealership NORTH CENTRAL FORD

16. Feb 1-28 Autotrader CPC $62.96 Cars.com CPC $47.67 Auto Connection CPC $20.09 eAutoblaster CPC $5.06

17. March 1-31 1549 Used Car Sales Calls 37% of all inbound calls to dealership NORTH CENTRAL FORD

18. March 1-31 Autotrader CPC $37.50 Cars.com CPC $24.70 Auto Connection CPC $18.26 eAutoblaster CPC $3.37

19. April 1-30 1523 Used Car Sales Calls 37% of all inbound calls to dealership NORTH CENTRAL FORD

20. April 1-30 Autotrader CPC $29.82 Cars.com CPC $29.50 Auto Connection CPC $20.75 eAutoblaster CPC $3.41

21. May 1-31 1697 Used Car Sales Calls 40% of all inbound calls to dealership NORTH CENTRAL FORD

22. May 1-31 Autotrader CPC $33.77 Cars.com CPC $28.28 Auto Connection CPC $12.79 eAutoblaster CPC $3.06

23. June 1-28 1425 Used Car Sales Calls 34% of all inbound calls to dealership NORTH CENTRAL FORD

24. June 1-28 Autotrader CPC $51.52 Cars.com CPC $45.56 Auto Connection CPC $13.10 eAutoblaster CPC $3.65

25. Jan 1- June 28 6 Months 7,416 Used Car Sales Calls 59.8 Avg. Daily Sales Calls (based on 5 day posting week) 33% of all inbound calls to dealership NORTH CENTRAL FORD

26. 4,382,891 eAutoblaster Ads viewed since March 12th NCF Ads viewed 547,007 March 12 th - June 28 th ADS POSTED WITHOUT PRICING Average Viewed Ads Per Day 4972 Avg. Used Car Inventory in Stock 100-120 PRIMARILY DOMESTICS & TRADE-INS NORTH CENTRAL FORD

27. Demographics of Viewer locations 153,734 different visitor locations

28. Feb 15 – 28 2 weeks 596 Used Car Sales Calls 14% of all inbound calls to dealership LUTE RILEY HONDA

29. March 1 – 31 1168 Used Car Sales Calls 18% of all inbound calls to dealership LUTE RILEY HONDA

30. April 1 – 30 1082 Used Car Sales Calls 18% of all inbound calls to dealership LUTE RILEY HONDA

31. May 1 – 30 965 Used Car Sales Calls 16% of all inbound calls to dealership LUTE RILEY HONDA

32. June 1 – 28 899 Used Car Sales Calls 16% of all inbound calls to dealership LUTE RILEY HONDA

33. Feb 15 – June 28 4.5 Months 4,710 Used Car Sales Calls 50.6 Avg. Daily Sales Calls (based on 5 day posting week) 18% of all inbound calls to dealership LUTE RILEY HONDA

34. LRH Ads viewed 418,743 March 12 th - June 28 th ADS POSTED WITHOUT PRICING Average Viewed Ads Per Day 3806 Avg. Used Car Inventory in Stock 70 – 80 PRIMARILY HONDA’S & IMPORTS LUTE RILEY HONDA

35. May 1 – 31 465 Used Car Sales Calls 30% of all inbound calls to dealership DUB RICHARDSON TOYOTA

36. June 1 – 28 499 Used Car Sales Calls 33% of all inbound calls to dealership DUB RICHARDSON TOYOTA

37. DRT Ads viewed 238,863 April 26 th - June 28 th ADS POSTED WITH PRICES Average Viewed Ads Per Day 3674 Avg. Used Car Inventory in Stock 75 – 90 DOMESTIC & IMPORT INVENTORY DUB RICHARDSON TOYOTA

38. May 15 – June 28 1.5 Months 1050 Used Car Sales Calls 31% of all inbound calls to dealership AUDI WEST

39. AWH Ads viewed 145,483 May 17 th - June 28 th ADS POSTED WITH PRICES Average Viewed Ads Per Day 3306 Avg. Used Car Inventory in Stock 100- 120 HIGHLINE INVENTORY AUDI WEST

40. Internet Automotive Marketing Bottom Line SELL MORE USED CARS!