The younger the respondent, the more likely they are to have registered on Twitter or Youtube (for personal reasons)
More than half of all respondents have actively engaged with a brand on a social networking site in the last three months.Women are much more likely to have done this than men (64% vs. 50%)The younger the respondent, the more likely they are to have done this
Reasons for liking a brand
Posting too much, boring and end of promotion – female more likely to unlike
28% male vs 21% female
Younger respondents most likely to engage with food, drink and entertainment brands
Need to make sure you get it right – as might struggle to get them to try it again – be sure you are confident before you launch
More in the younger age groups
18 – 34 yo : 57%55 – 64 : 40%
Sharing of branded content is most likely to result in following the brand on Facebook
The younger the respondent the more likely they are to have done this, or be willing to do so in the future