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Tie Seminar Mktg Shoestring Oct1409

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R. Paul Singh
R. Paul Singh

A seminar conducted for TIE in Silicon Valley to provide perspective on how companies can do marketing on a shoestring budget in the current world of social media and interconnected business.

NegóciosTecnologia
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Marketing on a Shoestring Budget
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Select Core 4Ps of Marketing Product Process People Positioning Place Prayer Promotion Packaging Pricing
What is “Marketing”? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where is your Elephant? B A C
Where is your Elephant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is your Product like? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Segmenting & Finding your Customers ,[object Object],[object Object],[object Object]
Choosing the Place/Distribution ,[object Object],[object Object]
Pricing for Software has changed ,[object Object],[object Object],[object Object]
Thanks / Q&A / Contacting Me ,[object Object],[object Object],[object Object],[object Object]
What is “Promotion”? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is “Promotion”? ,[object Object]
How has the internet changed promotion? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Costs less to make noise, but / so there’s more. How do you stand out?
Marketing Promotion: Three Pillars
Marketing Promotion: Three Pillars X
Awareness ,[object Object],[object Object]
Viral / Social Media, Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Viral / Social Media, Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],aka “Communicating with lots of people without spending lots of money, by getting them to do the work for you.”
Primer: 8 Steps to Buzz via Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Generation ,[object Object],[object Object]
Example Lead Generation Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Lists from industry groups, cold-calling, ads, & direct email, keywords, referrals “ Opt-In”: responses to ads & email, trade show leads, evals Solutions Guides , Webinars , Customer Case Studies Datasheets, Pricing Guides, Powerpoint Prod. Presos, Demo Whitepapers, Reviewers guides, guided evaluations & demos Comparitive documents, competitive guides Incentive (“buy now”) programs TCO and ROI studies
Starter Example: VMware as Haiku ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary Product Customer Place Promotion Pricing
Thanks / Q&A / Contacting Me ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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