Event Risk Management Presentation (Abbreviated version) for the Meetings, Incentive, Event, Tourism, Hospitality, and Destination Marketing Industries. Presented by Roger Rickard, www.rogerrickard.com, roger@rogerickard.com.
7. Types of Risk Avoidance Reduction Transference Retention Includes not performing an activity that could carry risk. Reduces the severity or likelihood of loss occurring. Transfer to another party to accept the risk. May or may not mean insurance. Accepting the loss when it occurs. Maybe too large or cost too much.
Who needs to know about Risk? The Planner – because you manage the entire pie The Supplier Hotelier – what information can you provide to answer potential risk questions CVB - Can you address potential risk of the city, region, state? Was Aruba’s tourism effected by the Natalie Holloway disappearance and murder? DMC – You recommend other suppliers, venues and activities – what is the risk? Transportation Operator Venue Manager All suppliers
There is no one magic formula to mange all forms of risk in the tourism and event industries. Risk assessment is an much about asking the right questions as is about getting the right answers. It is significantly less expense to manage a risk prior to the event than to deal with the crisis after it has occurred.
One must face and seek ways to confront crises prior to their occurrence. “ Information overload” - will anyone read this information? Tourism is often unable to rebound as quickly as other businesses, since much of a destination’s attraction is derived from its image. All event risk is “potential.” We may assume that “risk” is a future event that we treat as if it had already happened.
What keeps you up at night?
Risk is the effect (positive or negative) of an incident. It is computed from the probability of the incident materializing (become an issue) and the impact it would have. Probability X Impact = Risk
The critical steps in conducting professional event risk management requires that you assess, plan, manage and control the risks of each event. The simple acronym APMC will help you remember these important steps. The professional is responsible for ensuring that each of these steps is carefully completed.
Event Risk Management Categories Health Crime - Safety Environment Security Misc Media Scrutiny Public Opinion
Probability: How likely is it to happen? X Impact: How bad will it be if it happens? = Risk
Completely understand your corporate travel policy. Create an emergency contact list, include; vendors, staff & attendee emergency contact information. Ask all vendor/suppliers to identify any potential risk associated with the task they will supply.
Understand the vendor/suppliers procedures regarding this risk. Ask about potential alternatives and identify back-up options. Require all vendor/suppliers to name your company as additionally insured on their insurance policy. Understand the chain of command at your hotel/resort in case of an emergency.
Talk to your staff about your company’s disaster plans. Include emergency preparedness information during staff meetings. Two-way communication is central before, during and after a disaster. Decide in advance your on-site staff chain of command.
Know what kinds of emergencies might affect your company both internally and externally. Create a list of on-site inventory and equipment, including computer hardware, software and peripherals, for insurance purposes.
Every planner has to become a Risk Manager. This mean that you need to try to anticipate everything, including all the things that could possibly go wrong with your program, then take whatever steps necessary to prevent those things from happening. Simply put, this is everything that could happen to PEOPLE and THINGS - regardless of the destination location or type of program you’re staging.
History & Experience Professional Bodyguard Hotel Security Director DMC Owner Sr. VP for MICE Company Major Event History