Brtb Oregon 2008

Babies and Books Beyond the Library: Marketing Early Literacy Monday, October 15, 2008 8 th Central Oregon Regional Library Conference Redmond, Oregon

Why early literacy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why early literacy? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why early literacy in Brooklyn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why early literacy? Early Literacy = Economic Development ,[object Object],[object Object]

Why early literacy? Early Literacy = Economic Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why early literacy? Early Literacy = Economic Development

BPL’s 3 Institutional Goals ,[object Object],[object Object],[object Object],[object Object]

Planning BPL’s Early Literacy Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning BPL’s Early Literacy Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]

Funding ,[object Object],[object Object],[object Object],[object Object]

In-Kind Support ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brooklyn Reads to Babies Key Partnership ,[object Object],[object Object]

Brooklyn Reads to Babies Brochures ,[object Object],[object Object],[object Object],[object Object],[object Object]

Planning BRTB Launch Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Planning BRTB Launch Events ,[object Object],[object Object],[object Object]

Brooklyn Reads to Babies Launch Party

Brooklyn Reads to Babies Launch Events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brooklyn Reads to Babies Branch Events & Brooklyn Children’s Museum

Brooklyn Reads to Babies on BPL’s First Five Years Site

Brooklyn Reads to Babies ,[object Object]

Brooklyn Reads to Babies Brochures have been distributed through: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bedford Stuyvesant Family Health Center America Reads/Counts at Pratt Institute Dove Pediatric Service Canarsie Early Intervention Program New York Methodist Pediatric Clinic St. Vincent’s Services Kings County Hospital Center Evelyn Douglin Center Long Island College Hospital Literacy, Inc. Park Slope Family- Health Center St. John Episcopal Hospital, Pediatrics Lola Cuffee Family Health Center Interfaith Medical Center Various Child Care Centers throughout Brooklyn Grocery stores Beauty parlors

Brooklyn Reads to Babies in China

Brooklyn Reads to Babies Press ,[object Object],[object Object],[object Object],[object Object]

Brooklyn Reads to Babies Construction Wall Banner

Brooklyn Reads to Babies 80 bus shelter posters throughout Brooklyn

Brooklyn Reads to Babies Networking Breakfast ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Additional BRTB Activities ,[object Object],[object Object],[object Object],[object Object]

Outreach at Babies “R” Us

Online Video of “Reading with Babies” at BPL and Hennepin County Library

Brooklyn Reads to Babies Budget $ 165,000.00 In-kind total $ 5,000.00 Donations from publishers (not including use of art) $ 160,000.00 Bus Shelter Space In-kind Support $ 119,420.00 Total $ 2,000.00 Ad placements ($500 per ad x 4 ads) $ 2,000.00 Honoraria (for authors & illustrators) $ 10,000.00 Printing bus shelter posters $ 3,575.00 Book scans $ 1,565.00 Banner $ 59,040.00 Brooklyn Reads to Babies Brochures & translations $ 6,065.00 First Five Years Brochures $ 5,260.00 First Five Years Postcard $ 4,000.00 BRTB Stationery & Invitations $ 5,000.00 Food (Kick-off events, networking breakfasts) $ 6,650.00 Giveaways (in-kind) $ 14,265.00 Giveaways (tote bags, sippy cups, bibs, etc. ) Cost Items

Brooklyn Reads to Babies Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brooklyn Reads to Babies Evaluation Results ,[object Object],[object Object],[object Object],[object Object]

Brooklyn Reads to Babies Evaluation Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brooklyn Reads to Babies Anecdotal Results ,[object Object],[object Object],[object Object],[object Object]

The aftermath… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brooklyn Reads to Babies Awards ,[object Object],[object Object],[object Object]

Lessons Learned… ,[object Object],[object Object],[object Object],[object Object]

Additional ideas… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The New York Public Library’s ABC Read to Me Kit

BPL’s Early Literacy placemat English side

BPL’s Early Literacy placemat Spanish side

Other incentives and giveaway ideas…

BPL’s Rhyme Booklet Baby safe Summer Reading registration incentive Rhymes in English & Spanish

Many Thanks! ,[object Object],[object Object],[object Object],[object Object]

Contact Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brtb Oregon 2008

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