Competitive Intelligence - Industry Research and Benchmarking is one module in a course on Business Research, presented to library and information professionals and business professionals worldwide.
Power point presentation on enterprise performance management
Competitive intelligence - industry research and benchmarking
1. COMPETITIVE INTELLIGENCE Industry Research Comparisons Marketing “ Now the reason the enlightened prince and the wise general conquer the enemy whenever they move, and their achievements surpass those of ordinary men, is foreknowledge” from Tzu, The Art of War (multiple print and e–book versions)
2.
3. RESEARCH TRIANGLE for Industries Country and Trade Resources Company Resources Industry Resources Data News Contacts Associations Research Reports Trade Publications Scholarly Publications Industry Classifications
4. COMPETITIVE INTELLIGENCE Definitions “ CI is generally viewed as the process by which organizations gather actionable information about competitors and the competitive environment and ideally apply it to their planning processes and decision-making in order to improve their enterprise’s performance” From Fleisher and Bensoussan, 2007 pg 6 Whether the need is for knowledge of an industry, a market, a product or a competitor, reliable global information is central to our success. From Competitive Intelligence Handbook, http://www.combsinc.com/chapt1.htm Pagell, 1998
5. The global industry What is the structure of the retail industry? Comparing industries across countries What are the fastest growing retail sectors in Asia? One industry- one country What is the outlook for the apparel industry in Singapore? One company – one industry How is my company performing relative to its industry? Companies in an industry Who are the major retail companies worldwide? Contribution to a country’s economy How much does the retail industry contribute to Singapore’s GDP? STRUCTURE OF AN INDUSTRY Typical Industry Questions
6. Structure of an Industry Industry identification Definition of the Industry/Sector Market size, Concentration Products Performance Companies in Industry Suppliers Distribution (Supply chain. logistics) Customers Trends Import/Export Activity Legal/Regulatory issues Standards Technology Other environmental factors
7.
8.
9.
10.
11.
12. DEFINITION OF AN INDUSTRY SSIC 2010 Singapore SSIC 2010 based on ISIC rev 4 00 Activities not Adequately Defined V 64-66 Financial and Insurance Activities K 98 Activities of Extra-Territorial Organisations and Bodies U 58-63 Information and Communications J 97 Activities of Households as Employers of Domestic Personnel T 55-56 Accommodation and Food Service Activities I 94-96 Other Service Activities S 49-53 Transportation and Storage H 90-93 Arts, Entertainment and Recreation R 45-47 Wholesale and Retail Trade G 86-88 Health and Social Services Q 41-43 Construction F 85 Education P 36-38 Water Supply, Sewerage, Waste Management and Remediation Activities E 84 Public Administration and Defence O 35 Electricity, Gas and Air-Conditioning Supply D 77-82 Administrative and Support Service Activities N 10-32 Manufacturing C 69-75 Professional, Scientific and Technical Activities M 08-09 Mining and Quarrying B 68 Real Estate Activities L 01-03 Agriculture and Fishing A Division SECTION Divisions SECTION
13.
14. S&P Industry Surveys Household Nondurables Computers: Hardware Publishing Household Durables Computers: Consumer Services & the Internet Transportation: Commercial Paper & Forest Products Homebuilding Computers :Commercial Services Telecommunications: Wirelines Oil & Gas: Production & Marketing Heavy Equipment & Trucks Communications Equipment Telecommunications: Wireless Oil & Gal: Equipment & Services Healthcare Products & Supplies Chemicals Supermarkets & Drugstores Natural Gas Distribution Healthcare: Pharmaceuticals Broadcasting, Cable & Satellite (Media) Semiconductors Movies & Home Entertainment Healthcare: Managed Care Biotechnology Semiconductor Equipment Metals: Industrial Healthcare :Facilities Banking Savings & Loans Lodging & Gaming Foods & Nonalcoholic Beverages Autos & Auto Parts Retailing: Specialty Investment Services Environmental & Waste Management Apparel & Footwear; Retailers and Brands Retailing: General Insurance: Property & Casualty Electric Utilities Alcoholic Beverages & Tobacco Restaurants Insurance: Life & Health Computers: Storage & Peripherals Airlines Real Estate Investment Trusts Industrial Machinery Computers: Software Aerospace and Defense
15.
16.
17.
18.
19.
20.
21.
22.
23.
24. Who are the top biggest companies in the world? Who are the top enterprises in Singapore? Who are the largest retail companies in Asia? Who are the major retailers in Singapore? RANKINGS QUESTIONS
25.
26.
27. RANKING INDICATORS Private Industry Composite Employees Listed Country Market Value Subsidiary; Headquarters Regional / Asia Net Income Parent Global Sales/Revenue/Turnover ENTERPRISE TYPES RANKING CATEGORIES DATA ELEMENTS
28. RANKING SOURCES FT Global 500 All countries Listed Market Value Rank by Sector Annual with Quarterly update Market Cap : March 31 Issue: May 28, 2010 Forbes World’s 2000 Largest Public Composite All countries Listed & Private Asia’s Best Under 1bil Sort by Industry Financials: Latest Available Market Cap: April 1 2010 Issue: July 21, 2010 Fortune Global 500 All countries Listed Financials Revenues Industries Financials: US Dec 2009 Issue : July 26 2010
31. Singapore Rankings Singapore 1000 Companies Ranked Business Classification with Industry Average Searched 19/7/ 2010
32.
33. PEER ANALYSIS Sample from Bureau Van Dijk Comparing a Company to its Group Year Financial Ratios 26 1.01 0.84 0.69 Liquidity Ratio 26 1.58 1.38 1.30 Current Ratio Number of companies Mean of the group Median of the group Value for Company
34.
35. INDUSTRY SPECIFIC Rankings and Performance Industry Week for U.S. manufacturing Rankings of Manufacturing firms Best Plants Information Week for innovate IT Global Powers of Retailing Yahoo Finance Comparisons and competitors based on financial indicators for companies traded on U.S. exchanges and an industry center
36.
Notas do Editor
To find data about an industry from governmental and international governmental organizations, you have to be able to define your industry or sector using the specific coding scheme of the data reporting agency. Coding systems are hierarchical and start with a broad industry definition and then move to the sector and sub-sector levels. Most coding schemes have a somewhat similar numeric structure . The US SIC Codes, used prior to the 1997 Economic Census and still used in some resources, are the most dissimilar . Industry codes differ from Product or Tariff Codes in level of specificity and purpose.
Before beginning your actual research, make sure that you can say: My industry includes ( types of companies) in the ( your named industry) in ( specified countries or regions) i.e. “major or large specialty retail clothing and accessory stores in Germany”.
Industry data is still not well represented on the web. There is a time lag before data is published in the international organization websites and the data is generally aggregated at a level that may be useful for broad industry analysis but not for market research. To find out the difference among the major industry data publications, check International Business Information: How to Find It, How to Use It ( bus- and general reference desk in Woodruff ) or: http://www.amazon.com/exec/obidos/tg/detail/-/1573560502/qid=1103154994/sr=1-1/ref=sr_1_1/103-6436468-7101463?v=glance's=books
The U.S. ITA tracks U S industries for export potential and performance. Other countries, such as Canada, Japan, and the UK, highlight their major industries.
For broad industry information, use major industry sources such as S&P Industry Surveys (very U.S. in focus) or Investext. Market Research Reports from Mintel or Global Market Information Database may have your industry and country. Locate trade association through Associations Unlimited or on the Web. Free information is usually limited. American Soybean Association International Marketing Singapore http://www.asaimsea.com/ Use all of the library’s article/news databases. Major players in an industry, especially listed companies, may have industry information in their filings. International and local governmental organizations have information and data. Many major industries have been the topics of books, for example the U.S. Saks Incorporated or the French Monoprix.
For broad industry information, use major industry sources such as S&P Industry Surveys (very U.S. in focus) or Investext. Market Research Reports from Mintel or Global Market Information Database may have your industry and country. Locate trade association through Associations Unlimited or on the Web. Free information is usually limited. American Soybean Association International Marketing Singapore http://www.asaimsea.com/ Use all of the library’s article/news databases. Major players in an industry, especially listed companies, may have industry information in their filings. International and local governmental organizations have information and data. Many major industries have been the topics of books, for example the U.S. Saks Incorporated or the French Monoprix.
A. Sales, Profits, MV B. Forbes composite C. Forbes by Assets D. Largest Private employer (Indian Railways largest employer)
A. Sales, Profits, MV B. Forbes composite C. Forbes by Assets D. Largest Private employer (Indian Railways largest employer)
![INDUSTRY RESEARCH Module Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)