Economic Approach to Social Game Design

A Wholly-Owned Subsidiary of RealNetworks The Economy is the Game An Economic Approach to Social Game Design Russell Ovans

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An Economic Approach ,[object Object],[object Object],[object Object],[object Object]

#1: Limited Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#2: Rationality Hypothesis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

#3: Decentralized Control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual goods are social objects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual goods can be worthless ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

At Backstage, we don't make games... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

...we build virtual economies. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pros and Cons of Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object]

Economic Approach to Social Game Design

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Economic Approach to Social Game Design