Let others work for you - How Small Businesses Can Grow with User Generated Content

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Many business experts agree one of the best ways to grow a business is with "OPM" (Other people's money). The idea is to reduce your risk and multiply the impact of your capital with loans from banks or resources from investors. The influx of capital helps accelerate the growth of a business. In a way, this same strategy can apply to your online marketing. To accelerate the expansion of your brand you need "OPC" (Other people's content). In marketing circles the technical term is user generated content (UGC).

Marketing

www.roundpeg.biz
LET OTHERS WORK FOR YOU
Unlocking the Potential of User Generated Content

www.roundpeg.biz
REVIEWS
What do other people think?

www.roundpeg.biz
We Trust UGC
• 68% leisure travelers research online
before they decided where or how to travel3
• 85% consumers are more likely to open
their wallets when online recommendations
support offline advice4.
Source: 3: Google
Source 4: Cone Inc

www.roundpeg.biz
Peers More than Pros
Source 1. : Lab42
• 85% smartphone social media users trust online
reviews from diners more than pro food sites.1

www.roundpeg.biz
Underutilized
72% of marketers do not
recognize and leverage customer
referral value
(Source:Loyalty360)

www.roundpeg.biz
Reviews Drive Business
• A one-star increase in Yelp rating leads to
a 5-9% increase in revenue. 2
Source 2. Harvard Business School

www.roundpeg.biz
SOURCE MATERIAL
Ideas, Answers and Opinions

www.roundpeg.biz
• Who needs writers when you have fans?
Crowd Sourcing

www.roundpeg.biz
Authenticity You Can’t Fake

www.roundpeg.biz
Let Others Tell Your Story

www.roundpeg.biz
Simple Success Tips
• Invite people to participate
– Online and offline
• Make it easy
– Tell people what you want
• Make it fun
– Encourage unexpected activities
• Respond - Say thank you
– Show people how you use their input

www.roundpeg.biz
SHARE YOUR CONTENT
www.roundpeg.biz/blog

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Let others work for you - How Small Businesses Can Grow with User Generated Content

1. www.roundpeg.biz LET OTHERS WORK FOR YOU Unlocking the Potential of User Generated Content

2. www.roundpeg.biz REVIEWS What do other people think?

3. www.roundpeg.biz We Trust UGC • 68% leisure travelers research online before they decided where or how to travel3 • 85% consumers are more likely to open their wallets when online recommendations support offline advice4. Source: 3: Google Source 4: Cone Inc

4. www.roundpeg.biz Peers More than Pros Source 1. : Lab42 • 85% smartphone social media users trust online reviews from diners more than pro food sites.1

5. www.roundpeg.biz Underutilized 72% of marketers do not recognize and leverage customer referral value (Source:Loyalty360)

6. www.roundpeg.biz Ask for the Review

7. www.roundpeg.biz Respond to Feedback

8. www.roundpeg.biz Reviews Drive Business • A one-star increase in Yelp rating leads to a 5-9% increase in revenue. 2 Source 2. Harvard Business School

9. www.roundpeg.biz SOURCE MATERIAL Ideas, Answers and Opinions

10. www.roundpeg.biz • Who needs writers when you have fans? Crowd Sourcing

11. www.roundpeg.biz Authenticity You Can’t Fake

12. www.roundpeg.biz CONTESTS

13. www.roundpeg.biz Make it Fun and Easy

14. www.roundpeg.biz Make it Viral

15. www.roundpeg.biz Promote Off Line

16. www.roundpeg.biz Make it Relevant

17. www.roundpeg.biz Let Others Tell Your Story

18. www.roundpeg.biz EVENTS

19. www.roundpeg.biz Give People Props

20. www.roundpeg.biz Leverage Influencers

21. www.roundpeg.biz Simple Success Tips • Invite people to participate – Online and offline • Make it easy – Tell people what you want • Make it fun – Encourage unexpected activities • Respond - Say thank you – Show people how you use their input

22. www.roundpeg.biz SHARE YOUR CONTENT www.roundpeg.biz/blog

Notas do Editor

Make reviews easy Solicit reviews Monitor and respond Create case studies
Say thankyou, Intermittent reinforcement
One hastag Tell people what you ant

Let others work for you - How Small Businesses Can Grow with User Generated Content

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Let others work for you - How Small Businesses Can Grow with User Generated Content

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