3. Email Marketing Boot Camp
• Day One: How to Grow Your Email List
• Day Two: Lead Magnets & Landing
Pages
• Day Three: Subject Lines
• Day Four: Look Great in the Inbox
• Day Five: Automation Campaigns
• Bonus: Constant Contact Starter Kit
5. Exchange information for an
email address
Demonstrate your expertise
Begin a deeper relationships with
a prospect
6. Attract the Right Prospects
Solve a specific problem with
a specific solution for
a specific segment of your
market.
7. What Can You Trade?
• Industry data
• Survey reports
• How-to guides
• Case studies
• Collections of blog posts
• Resource kits
8. What Else?
• Access to discounts or special offers
• Product previews
• Invitations to special events
• Score cards and check lists
• Podcasts, webinars, videos, slide decks
• An e-course
11. Great Lead Magnets:
• Ultra – Specific -
• Offers One Big Thing
• Immediate Gratification
• Rapid Consumption or Use
• High Perceived Value
• Shifts the Relationship
12. The Best Lead Magnets
Are short, simple to create and
consume, and leave prospects
wanting more.
16. Design Matters
• Left align
• Single column
• Larger font size
• Clear questions
• Smart error handling
17. Strong Calls to Action
• Action statements 1 – 3 words
– Command : Click, Register, Go!
– Benefit: Get the Kit, Grab the Resource
– Avoid loss: Don’t Miss This, Last Chance
• ALL CAPS
– CLICK not Click
– GET THE KIT vs Get the Kit
19. Submission Form Review
• Ask for less information
• Consider adding a privacy policy
• Compelling CTA
• Color, placement and size of button
matters
• Use smart CAPTCHA, or no CAPTCHA
20. Submission Form Tools
• Formstack
• Gravity Forms
• Bloom
• Woo Foo
• Form Tools
• Constant Contact
22. Landing Page Design Tips
• Simple header & no menu
• Limit navigation
• One way out
• Clear purpose.
• CTA above the fold
• Supplemental information
• Close with CTA
23. White Space
• Color and Contrast
• Encapsulation
• Directional Cues
• White Space