1. The Entrepreneurial Process
 Preparation as Entrepreneur
 Personality Profiling
 Communication Style Profiling
 Entrepreneur Profiling
 The Entrepreneur MindSet
 Typical traits, styles & attributes of SUCCESSFUL
Entrepreneurs
 Entrepreneur Skills : networking, negotiation,
leadership, resource mgt, presentation etc.

2. The Entrepreneurial Process
 Starting the Venture
 Business Idea
 Opportunity Recognition
 Evaluation
 Selection
 Creativity & Product Innovation
 Product Planning & Development Process
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3. The Entrepreneurial Process
 Business Plan Development
 The Product
 Organizational Plan
 Marketing Plan
 Financial Plan
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4. The Entrepreneurial Process
 Business Formation
 Designing Successful Organizational Structure
 Types of Business
 Setting Up Companies
 Corporate Governance
 Organizational Culture / Ethics
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5. The Entrepreneurial Process
 New Venture Financing
 Sources of Financing
 Methods of Financing
 Evaluation Methods Used by Investor & Lenders
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6. The Entrepreneurial Process
 Operational / Implementation
 HR Mgt
 Financial Mgt
 Resource Mgt
 Quality Mgt
 Intellectual Property / Legal Issues
 Competing Strategies
 Marketing & Selling Strategies
 Customer Service
 Effective Decision Making
 Conflict Mgt
 Etc.
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7. The Entrepreneurial Process
 Growth Strategies
 Managing Growth
 Expansion Strategies & Issues
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8. The Entrepreneurial Process
 Harvesting & Exiting The Venture
 Going Public
 Harvesting Strategy
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