This presentation was part of the conference agenda for London Online in December 2009. It provides a high level overview of the way competitive intelligence analysts have benefitted from the evolving Web. It also provides a brief view of the next area of development, Semantic Search
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The Evolution Of Competitive Intelligence Dec09 Final
1. Competitive Intelligence & the Evolving Internet Victor Camlek Vice President Market Intelligence Thomson Reuters Presentation at Online,London December 3, 2009
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15. Sample CI Search: Public Company Data Financial Comparisons Value: Good one-stop entrée to various points of additional data: news, charts, filings, comparisons, etc. Info Source: Yahoo! Finance
16. Sample CI Search: Private Company Data Challenge: Often difficult to obtain or corroborate Annual Sales estimates Info Source: OneSource
17. Sample CI Search: Detailed Company Info Time Saver: One-stop access to Filings, Investor Reports, Spreadsheet Financials Info Source: Thomson Research
18. Sample CI Search: Targeted Product Data Info Source: Thomson Pharma Request: Find detailed company & product info for a particular pharma co Result: Spot-on document with precise info from a recognized source
19. Sample CI Search: Biographical Data Info Source: Google Sample task : Use Google’s various capabilities to build a quick profile Google Blog Search Google News Search Google Image Google Web Search
20. Sample CI Search: Macroeconomic Data Info Source: Chart based on data from IMF World Economic Outlook database , accessed October, 2009 Annual GDP Growth (at constant prices) Percent The IMF’s World Economic Outlook database is freely available and provides macroeconomic data that can be used to chart trending data
21. Sample CI Search: Country-level Data Info Source: CIA World Factbook , accessed November 17, 2009 The World Factbook from the CIA can be a good starting point for country-specific info on the geography, the economy, demographics, the government, etc.
29. Semantic Search: We’re Still in an Early Phase Site itself states: “ You can expect some great answers to health-related questions. And you can expect to see some strange results too – that’s just the nature of the Web.” An example of the exciting potential for semantic search, but still includes a “disclaimer” from the vendor.
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Notas do Editor
SOURCE: Chemical & Engineering News, Feb 19, 2001, Vol 79, Number 8, pg 26-45 “BIOINFORMATICS: Making sense of the information mined from the human genome is a massive undertaking for the fledgling industry” Karen J. Watkins Bioinformatics.org
SOURCE: NIH Working Definition of Bioinformatics and Computational Biology, July 17 2000. www.bisti.nih.gov/CompuBioDef.pdf Broader definition from Chemical & Engineering News, Feb 19, 2001, Vol 79, Number 8, pg 26-45 “BIOINFORMATICS: Making sense of the information mined from the human genome is a massive undertaking for the fledgling industry” Karen J. Watkins
SOURCE: HPC Wire, July 13, 2006 “ Report Predicts Growth of Bioinformatics Market” Refers to figures given in the “Bioinformatics Market Update 2006” Produced by RNCOS (See Slide ? for details and potential resources for purchase). Frost & Sullivan, Aug 23, 2005 “ Data Proliferation and Need for Improved Drug Research Productivity Underline Appeal of Bioinformatics”
SOURCE: HPC Wire, July 13, 2006 “ Report Predicts Growth of Bioinformatics Market” Refers to figures given in the “Bioinformatics Market Update 2006” Produced by RNCOS (See Slide ? for details and potential resources for purchase). Frost & Sullivan, Aug 23, 2005 “ Data Proliferation and Need for Improved Drug Research Productivity Underline Appeal of Bioinformatics”
SOURCE: HPC Wire, July 13, 2006 “ Report Predicts Growth of Bioinformatics Market” Refers to figures given in the “Bioinformatics Market Update 2006” Produced by RNCOS (See Slide ? for details and potential resources for purchase). Frost & Sullivan, Aug 23, 2005 “ Data Proliferation and Need for Improved Drug Research Productivity Underline Appeal of Bioinformatics”
SOURCE: HPC Wire, July 13, 2006 “ Report Predicts Growth of Bioinformatics Market” Refers to figures given in the “Bioinformatics Market Update 2006” Produced by RNCOS (See Slide ? for details and potential resources for purchase). Frost & Sullivan, Aug 23, 2005 “ Data Proliferation and Need for Improved Drug Research Productivity Underline Appeal of Bioinformatics”