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Competitive Intelligence & the Evolving Internet Victor Camlek Vice President Market Intelligence Thomson Reuters Presentation at Online,London December 3, 2009
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Is Competitive Intelligence? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CI is not “just” a department. It is a  culture  that permits a group of officially tasked individuals to work proactively with a community of knowledge bearers and leaders in an environment where no one person knows all the answers, but everyone contributes to finding the solution and achieving a consensus for action! 1 SCIP definition as seen online at  http://competitive-intelligence.mirum.net/business-intelligence/definition-competitive-intelligence.html Definition Who does it?
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Required Skills and Personal Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tangible Skills Personal Attributes
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The CI Process A Normally Accepted View of the CI Workflow: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Diagram based on  http://www.intellpros.com/arch_one_four.html
CI: Value-Added Services Drive Action Data  Synthesis  Analysis  Findings & Recommendations  Market Actions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Standard Service Profile  Special Projects  Expert Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basic Services Projects Special Services
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CI Professional Search Requirements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Authoritative Sources Value-added Information Targeted   Search Time Management
Some Guiding Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The CI Task Sources
Search Engines vs. Professional Databases  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Positive Aspects of Search Engines Positive Aspects of Expert Databases Bottom Line:  Use all resources at your disposal to provide value!
The Theory of The Three F’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facts Folly Fables
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sample CI Search: Public Company Data Financial Comparisons Value:  Good one-stop entrée to various points of additional data: news, charts, filings, comparisons, etc. Info Source:  Yahoo! Finance
Sample CI Search: Private Company Data Challenge:  Often difficult to obtain or corroborate Annual Sales estimates Info Source:  OneSource
Sample CI Search: Detailed Company Info Time Saver:  One-stop access to Filings,  Investor Reports, Spreadsheet Financials Info Source:  Thomson Research
Sample CI Search: Targeted Product Data Info Source:  Thomson Pharma Request:  Find detailed company & product info for a particular pharma co Result:  Spot-on document with precise info from a recognized source
Sample CI Search: Biographical Data Info Source:  Google Sample task : Use Google’s various capabilities to build a quick profile  Google Blog Search Google News Search Google Image Google Web Search
Sample CI Search: Macroeconomic Data Info Source:  Chart based on data from   IMF  World Economic Outlook  database ,  accessed October, 2009  Annual GDP Growth (at constant prices) Percent The IMF’s  World Economic Outlook  database is freely available and provides macroeconomic data that can be used to chart trending data
Sample CI Search: Country-level Data Info Source:  CIA  World Factbook , accessed November 17, 2009 The World Factbook  from the CIA can be a good starting point for country-specific info on the geography, the economy, demographics, the government, etc.
Sample CI Search: Specific Business Topic Info Source:  Dialog Request:  Find articles on business success in China ,[object Object],[object Object],[object Object],[object Object],Concept Terms:  All government; All market information; Industry forecasts; Marketing campaign; New laws  Geographic Names:  China (CHI); European Union (EUCX); Pacific Rim (PARX); Southern & Eastern Asia (SSAX); United Kingdom (UNK); Western Europe (WEEX)
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networking & CI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Professional STM Social Networking
Sample CI Search: Using Social Networking ,[object Object],[object Object],[object Object],[object Object],[object Object]
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Semantic Search: “Web 3.0” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Semantic Search: We’re Still in an Early Phase Site itself states: “ You can expect some great answers to health-related questions. And you can expect to see some strange results too – that’s just the nature of the Web.” An example of the exciting potential for semantic search, but still includes a “disclaimer” from the vendor.
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In Summary: Derive the Best Value from All Tools  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Traditional, Fee-based Tools CI in the Search Engine Era The Web
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Evolution Of Competitive Intelligence Dec09 Final

  • 1. Competitive Intelligence & the Evolving Internet Victor Camlek Vice President Market Intelligence Thomson Reuters Presentation at Online,London December 3, 2009
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  • 15. Sample CI Search: Public Company Data Financial Comparisons Value: Good one-stop entrée to various points of additional data: news, charts, filings, comparisons, etc. Info Source: Yahoo! Finance
  • 16. Sample CI Search: Private Company Data Challenge: Often difficult to obtain or corroborate Annual Sales estimates Info Source: OneSource
  • 17. Sample CI Search: Detailed Company Info Time Saver: One-stop access to Filings, Investor Reports, Spreadsheet Financials Info Source: Thomson Research
  • 18. Sample CI Search: Targeted Product Data Info Source: Thomson Pharma Request: Find detailed company & product info for a particular pharma co Result: Spot-on document with precise info from a recognized source
  • 19. Sample CI Search: Biographical Data Info Source: Google Sample task : Use Google’s various capabilities to build a quick profile Google Blog Search Google News Search Google Image Google Web Search
  • 20. Sample CI Search: Macroeconomic Data Info Source: Chart based on data from IMF World Economic Outlook database , accessed October, 2009 Annual GDP Growth (at constant prices) Percent The IMF’s World Economic Outlook database is freely available and provides macroeconomic data that can be used to chart trending data
  • 21. Sample CI Search: Country-level Data Info Source: CIA World Factbook , accessed November 17, 2009 The World Factbook from the CIA can be a good starting point for country-specific info on the geography, the economy, demographics, the government, etc.
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  • 29. Semantic Search: We’re Still in an Early Phase Site itself states: “ You can expect some great answers to health-related questions. And you can expect to see some strange results too – that’s just the nature of the Web.” An example of the exciting potential for semantic search, but still includes a “disclaimer” from the vendor.
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Notas do Editor

  1. SOURCE: Chemical & Engineering News, Feb 19, 2001, Vol 79, Number 8, pg 26-45 “BIOINFORMATICS: Making sense of the information mined from the human genome is a massive undertaking for the fledgling industry” Karen J. Watkins Bioinformatics.org
  2. SOURCE: NIH Working Definition of Bioinformatics and Computational Biology, July 17 2000. www.bisti.nih.gov/CompuBioDef.pdf Broader definition from Chemical & Engineering News, Feb 19, 2001, Vol 79, Number 8, pg 26-45 “BIOINFORMATICS: Making sense of the information mined from the human genome is a massive undertaking for the fledgling industry” Karen J. Watkins
  3. SOURCE: HPC Wire, July 13, 2006 “ Report Predicts Growth of Bioinformatics Market” Refers to figures given in the “Bioinformatics Market Update 2006” Produced by RNCOS (See Slide ? for details and potential resources for purchase). Frost & Sullivan, Aug 23, 2005 “ Data Proliferation and Need for Improved Drug Research Productivity Underline Appeal of Bioinformatics”
  4. SOURCE: HPC Wire, July 13, 2006 “ Report Predicts Growth of Bioinformatics Market” Refers to figures given in the “Bioinformatics Market Update 2006” Produced by RNCOS (See Slide ? for details and potential resources for purchase). Frost & Sullivan, Aug 23, 2005 “ Data Proliferation and Need for Improved Drug Research Productivity Underline Appeal of Bioinformatics”
  5. SOURCE: HPC Wire, July 13, 2006 “ Report Predicts Growth of Bioinformatics Market” Refers to figures given in the “Bioinformatics Market Update 2006” Produced by RNCOS (See Slide ? for details and potential resources for purchase). Frost & Sullivan, Aug 23, 2005 “ Data Proliferation and Need for Improved Drug Research Productivity Underline Appeal of Bioinformatics”
  6. SOURCE: HPC Wire, July 13, 2006 “ Report Predicts Growth of Bioinformatics Market” Refers to figures given in the “Bioinformatics Market Update 2006” Produced by RNCOS (See Slide ? for details and potential resources for purchase). Frost & Sullivan, Aug 23, 2005 “ Data Proliferation and Need for Improved Drug Research Productivity Underline Appeal of Bioinformatics”