4.  Quotes:
- ‘Genres are instances of repetition and
difference’
- ‘Difference is essential, mere repetition
would not attract an audience’

6.  Quotes:
- ‘Every genre positions those who
participate in text’ e.g interviewer or
interviewee, or storyteller and listener
- ‘Genre is a critical tool that helps us
study texts and audience responses by
dividing them into categories based on
common elements’

8.  Quotes:
- ‘Genre is a constant process of
negotiation and change’
- ‘The audience does not just accept the
genre as set. It has to adapt as the
culture surrounding it changes’

9.  Genre can be factorised into plot,
character and setting
 Often when created, a product is
formed around experience therefore
defining its genre
 Can be reflections of modern/ current
events that are happening in relation to
the particular aspect- for example
aggressive or quick =drum and bass/
rock/ heavy metal