The Future of Interactive Marketing: Ross Dawson's keynote at IPZ09 in Istanbul

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Ross Dawson's keynote at IPZ09 in Istanbul on September 21, 2009 on the Future of Interactive Marketing. Slides designed to accompany presentation, not as stand-alone. For more info see www.rossdawson.com

Negócios Tecnologia

The Future of Interactive Marketing Ross Dawson Futurist, Entrepreneur, Strategy Advisor, Author www.rossdawson.com

Source : US DoC; Cap Gemini Ernst & Young

Digital explosion Source: Carat Flickr credit: Maistora

Media fragmentation Mobility Personalization Everything IP Participation Influence

Increased media consumption Source: Carat

Personalized advertising and content Source: eMarketer

From content to devices All the libraries of the world in your hands

The power of augmented reality Flickr credit: The Lightworks Photo credit: The Next Web

The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety

Be where your customers are Act now and learn fast Establish governance Discover and engage with influencers Use social media internally Creating the future of marketing

Free resources, chapters, downloads: www.rossdawsonblog.com

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