Slides for Keynote by Ross Dawson on Creating the Future of Media - Publishers Australia in Sydney on 23 September 2009

1. Creating the Future of Media Ross Dawson Futurist, Entrepreneur, Strategy Advisor, Author www.rossdawsonblog.com

2. Source : US DoC; Cap Gemini Ernst & Young

7. Increased media consumption Source: Carat

8. Fragmentation

9. Everything to IP

10. We are now participants

12. Influence drives content and publishing

13. Journalist reputation

16. Everything is media

19. Scaling Innovation mechanisms Link economy Network business models Community Repositioning

20. Scaling Innovation mechanisms Link economy Network business models Community Repositioning

23. Scaling Innovation mechanisms Link economy Network business models Community Repositioning

25. Scaling Innovation mechanisms Link economy Network business models Community Repositioning

26. Crowdsourcing content

27. Scaling Innovation mechanisms Link economy Network business models Community Repositioning

29. Scaling Innovation mechanisms Link economy Network business models Community Repositioning

30. Strategy in the flow economy

31. From content to devices

32. Scaling Innovation mechanisms Link economy Network business models Community Repositioning

33. Rapid transitions

35. The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety

36. Generate NEW strategic options Develop relevant capabilities Embed innovation Invest in transformation Strategic action

37. Scenario Framework: Future of Media Concentrated Fragmented Open Proprietary Platform Plays Titans Clash People Power Waiting For The Future OWNERSHIP PLATFORMS

41. Generate NEW strategic options Develop relevant capabilities Embed innovation Invest in transformation Strategic action

43. Resources, free chapters, analysis, reports: www.rossdawsonblog.com