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From the Sea to the Plate… Group D
Agenda
Objective Identify, compare and analyzethedifferentprocesses and operations of Lonxanet and Antillana in theseafoodindustry.
Seafood Industry Spain Seafood Industry Spain Seafood IndustrySpain
Seafood Industry Spain ,[object Object]
Mediterranean diet
2004: Fishing Industry = 1% of GDP
 10% of areas depend on fishing e.g. Galicia
3/2001 Law
Fishing economic sector involves:
Extractive
Aquaculture
Trade
Transformation of product,[object Object]
SWOT Extractive Fishing
Seafood Industry Consumption:
Business Strategies International Operator ,[object Object]
Productrefinementprocess
B2B Contract (PushBased)
Projections
Target marketDomesticOperator ,[object Object]
On-demand (PullBased)
Use of eMarketplace
No transformation,[object Object]
Company Background ,[object Object]
eMarketplaceforFishfromGalicia ,[object Object]
Ordersvia Internet & Telephone
Deliverywithin 24 HourTimeframe,[object Object]
Lack of Transparency (Processes, Pricing, Sourcing)
ManyIntermediaries
HighCycle Times (JeapordizingtheFreshness of Produce)
DiminishingResources (EnvironmentalImpact and SustainabilityIssues)Geography ,[object Object]
Regarded as HighQuality,[object Object]
Simple Process ,[object Object]
Cofradias (patronmaior, administrator)
Lonxa

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Operations & Supply Chain Management - Lonxanet

Notas do Editor

  1. Natacha
  2. Natacha
  3. NataliaThreat of Entrants Although the start up costs are high. Overexploitation (depletion of species > now marine reserves)of fish threatening the livelihood of fisherman.Supplier Power Depends on the fish availability (seasonality) Efficiency of the fleetRivalry - Other countries have fruitful seafood that they would like to exploit to Spaniards where consumption is relatively high.Buyer Power Consumer consumption depends on availability and costs of product. If the product is too expensive they may seek an alternative except when traditional holidays are involved and specialties. Paella and X-mas.Threat of Substitutes Consumers are unaware the origin of the seafood Consumers are unaware of the quality attributes of Galician seafood
  4. Adriaan