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Web 2.0 Goes to Work at McGraw Hill

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Ross Mayfield
Ross Mayfield

Socialtext implementation discussed by Patrick Durando, Senior Director, Global New Media, <a>at Web 2.0 Expo NYC 2009</a>

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Web 2.0 Goes to Work at McGraw-Hill Patrick Durando Senior Director, Global New Media November 18, 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use Case #1- Collaboration and Knowledge share across teams
Use Case #2- Familiar Tools for 21 st Century Employees
Use Case #3- Virtual Eventspace
Use Cases #4- Communication Platform and Learning Opportunity
Use Case #5- Customer Support Knowledgebase and PMO Documentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tactics for Adoption and Lessons Learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Future Plans ,[object Object],[object Object],[object Object]

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Web 2.0 Goes to Work at McGraw Hill

  • 1. Web 2.0 Goes to Work at McGraw-Hill Patrick Durando Senior Director, Global New Media November 18, 2009
  • 2.
  • 3.
  • 4. Use Case #1- Collaboration and Knowledge share across teams
  • 5. Use Case #2- Familiar Tools for 21 st Century Employees
  • 6. Use Case #3- Virtual Eventspace
  • 7. Use Cases #4- Communication Platform and Learning Opportunity
  • 8.
  • 9.
  • 10.
  • 11.