20. Today's audience isn't
listening at all - it's
participating. Indeed,
audience is as antique a term
as record, the one archaically
passive, the other archaically
physical. The record, not the
remix, is the anomaly today.
The remix is the very nature
of the digital.
(William Gibson)
Attention is the new currency - don’t start by asking who will pay for your content but instead ask who will pay attention\n
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in many ways, social media can be an ad for yourself. but you are still the product. i’d argue it wouldn’t have mattered how good the advertising for zune was, it was a terrible product so no one was going to buy it anyway.\n
what happens in vegas, stays on google - jet blue\n
\n1. being good at being yourself\n\n
2. having a POV\n
2. work to back it up\n
brand that’s good at being themselves - jet blue?\n
brand that’s good at being themselves - jet blue?\n
brand that was successful for having a POV, not necessarily being right \n
brand that was successful for having a POV, not necessarily being right \n