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Let's Give 'Em Something To Talk About

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From a presentation & workshop for MBA students on social media for personal branding.

Publicada em: Educação, Negócios, Tecnologia
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Let's Give 'Em Something To Talk About

  1. 1. Let’s Give ‘Em Something To Talk About
  2. 2. http://vizualize.me/rosiehi, i’m rosie!
  3. 3. WHATTHEF**KISSOCIALMEDIA?
  4. 4. it’s not a fad, it’s a fundamental shift in the human means of communication
  5. 5. THETIMEISNOW!
  6. 6. “Before everythingelse, getting readyis the key tosuccess.” - Henry Ford
  7. 7. What happens in Vegas…! stays on the internet.!
  8. 8. Find your superpower!
  9. 9. Have a POV!
  10. 10. Create (good) stuff.!
  11. 11. Uniquely Jet Blue!
  12. 12. Distinct POV!
  13. 13. 1) Diminished cultural latency! 2
  14. 14. IMPLICATION:!Consumers have come to expect realtime!
  15. 15. 2) It!s not just about the story, but how you tell it!
  16. 16. IMPLICATION:!To be meaningful, it needs to be participatory! who is your target audience?
  17. 17. Todays audience isntlistening at all - itsparticipating. Indeed,audience is as antique a termas record, the one archaicallypassive, the other archaicallyphysical. The record, not theremix, is the anomaly today.The remix is the very natureof the digital.(William Gibson)
  18. 18. 3) Location, location, location!
  19. 19. IMPLICATION:!Consumers are looking for something useful!
  20. 20. 4) Creation vs curation vs crowd-sourcing!
  21. 21. IMPLICATION:!You don!t have to know the answers, you just have toknow the right people !
  22. 22. 5) Brutal transparency!
  23. 23. IMPLICATION:!Customer service is the new marketing!
  24. 24. 6) Everything is a game!
  25. 25. IMPLICATION:!It!s all about rewarding your fans! what would you share? rosie.tv
  26. 26. WORKSHOP: YourNameHere.TV!
  27. 27. shut up & write.!
  28. 28. FOLLOW ME: http://twitter.com/rosiesiman FOLLOW UP: rosie.siman@saatchiny.com Buy this card on Etsy: http://etsy.me/graciascard

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