4

1. Evaluation Question 4
How did you use new technologies in the construction and
research, planning and evaluation stages?

2. Construction
 When we first began filming we worked with a
camera which we hadn't used before (canon
EOS650D) so it took a little time to learn how to
use it effectively. The camera was used for filming
and to take stills for our blog. The images were
also used for our magazine advert and digipak.
When using the camera we were able to create a
time lapse which I felt was one of our best shots
throughout the music video.

3.  During the post production stages we used the IMac's and the IMovie
program to edit our footage. I have already worked with both of these so it
was relatively simple to use. Once our footage was imported onto IMovie
we were able to edit it to create a sense of continuity and realism. We
changed the lighting so that the scenes with music would be in colour but
the scenes about the characters life would be in black and white.
 We also slowed down some of the footage to emphasise the mood and
facial expressions shown by the protagonist. Also the soundtrack for our
video also had to edited so that it was in sync with the visuals and lip sync.

4.  When creating our Digipak we first had to edit the images using
Photoshop and fireworks. When we felt that the designs were ready
we found a digipak template and placed the designs in each panel.
 When constructing our magazine advert we again used Photoshop to
manipulate the image to attract an audience and to fit in with the
look of the rock genre. We also used other magazine adverts to
design institutional information to create a look of authenticity and
realism.

5. Research
 I used to google to search for a lot of my information and resources and it provided a lot of useful
information during the production of my media product. I looked at the official band pages for The
Kings Of Leon and The Killers in order to develop a greater understanding of how a digipak, magazine
advert and music video should look. It also allowed me to get a feel for the target audience and again
this influenced the way in which I produced my products.
 When presenting my work I used a variety of different platforms. I used PowerPoint and then uploaded
it to slide share in order for it to appear on the blog. PowerPoint was easy to use as I have used
throughout my whole school career. I used Prezi to create a more interactive piece of work. At first I
found it difficult to use as there are a number of different transitions and animations which need to be
utilised. However when I began to use it effectively I created good pieces of work on Goodwin’s theory
and its relation to some of my favourite music videos.

6.  During our audience research we used different media technologies. We used flip
cameras and the inbuilt webcams on the Macs to film our audience feedback. We also
used a frame within a frame to how the video and the audience giving feedback and
their reaction throughout. We did this for all the products within our portfolio. We
imported all the audience feedback into iMovie and placed question cards into the
feedback videos when relevant.
 As well as this we used social media (Facebook, Twitter) to look into The Kings Leon’s
pages and gain a further understanding of the target audience. This also meant that we
could look at ways to appeal to the audience. All of the research into audiences that we
have conducted was poste onto our blogs. The blogs are easy to access and use although
they are quite untidy in terms of how each post is presented.

7. Planning
 When planning the construction of our music video we created a mood board to
establish some initial ideas. We also made a PowerPoint presentation to show our initial
ideas regarding the costume of the characters and props involved in the video such as
instruments.

8.  We created both an animatic and storyboard to create a
rough idea of how our music video would look and we then
recorded some audience feedback which gave us fresh ideas
when creating our video.
 We created the animatic by importing images into IMovie and
merging them with images we had drawn for our storyboard.
We then added in the soundtrack and edited it to make sure it
matched with the visuals in the animatic.
 We drew a number of images to create our storyboard and
then we used them again in our animatic as they accurately
displayed what we wanted to achieve in our music video.

9.  Through the creation of our animatic and storyboard we realised where
we were going wrong and the corrections we made helped us in
constructing our rock video.
 After this we began to create our digipak. We looked into our research
on digipaks within the genre we which gave us some inspiration for our
own product. We used Photoshop and fireworks to experiment with stills
from our video which could be used on the digipak. We also used
InDesign which was the most helpful out of the different software's.
Using Google images we found a net for our digipak and the style of the
net was very similar to those within the rock genre.
 When designing our magazine advert we analyzed some professional
magazine adverts from bands such as The Strokes. Again we used the
same software (Photoshop, InDesign, Fireworks) to create and shape the
magazine advert. We found that the Kings Of Leon had often used
synergistic symbols our the front cover from their digipak as their
magazine advert. We created a similar product, as the triquetra symbol
was also found on the digipak creating and an element of synergy.

10. EVALUATION
 Throughout the presentation of my evaluation questions I have used
a variety of electronic formats and media technologies.
 Evaluation question 1
 I created a 9 frames for my own music video as it allowed me to
annotate some key scenes within the video in relation to the
conventions of the rock genre and how we subverted it. To create
the 9 frame I found a frame from ‘Art of the title’ and then placed 9
stills from our video into the frame and then took a screenshot and
placed it into word. I also created a PowerPoint on Andrew
Goodwin’s features of a music video and how I used these
conventions in my own video. I used PowerPoint to create the
presentation and then uploaded the presentation to my blog using
slide share.

11.  Evaluation question 2
 For this question I decided to create a podcast. I exported the podcast to final cut pro and then inserted
images and videos over the top so that it visually represented what I was saying in relation to the question.
I used the snipping tool and grab to find the relevant images and exported my audience feedback video
onto final cut pro. I then muted the sound on the audience feedback video and then put it in sync with
what I was saying in the podcast.
 Evaluation question 3
 For this question I used Prezi. It helped to present my ideas in an informative and professional way. I did
this so that the reader would find it engaging. I'm confident with using Prezi as I have used it throughout
AS and A2 media studies. I embedded still images from the blog and videos we used in our audience
research.
 Evaluation question 4
 In my final question I again decided to use PowerPoint as it allowed me to embed still images from my blog
and other pieces of work from pre-production, production and post-production, into the slides to create a
more appealing and engaging answer. I'm confident with using PowerPoint and slide share and that I'm able
to present my work clearly and efficiently.