A recording from PDXTech4Good, a free monthly gathering of nonprofits, techies and activists in Portland, Oregon. View other presentations: https://www.slideshare.net/PDXTech4Good In this presentation, I present a few different methods for using mobile technology to support advocacy -- especially advocacy events like rallies or press conferences. I give specific examples of organizations using techniques like texting, live-tweeting or live-blogging, and mobile photo uploads to involve supporters who aren't physically present at an event -- and sometimes get great media coverage out of it too! ABOUT ME Ivan Boothe is the creative director of Rootwork.org and a co-organizer of PDXTech4Good. He works as a freelance Drupal developer and online organizer, and is the online communications associate for the Fellowship of Reconciliation. He's active in the Nonprofit Technology Network and NetSquared communities (both sponsors of PDXTech4Good) and has presented in the past at the Nonprofit Technology Conference, U.S. Social Forum, New Organizing Institute and the Gandhi-King Conference. In addition to his technical work, he sits on the board of the Peace and Justice Studies Association and is a semi-professional handbell musician. View Ivan's other presentations on Slideshare: http://www.slideshare.net/rootwork Follow Ivan on Twitter: https://twitter.com/rootwork

1. Mobile tips
for advocacy
& other nonprofits
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

2. Ivan Boothe
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

3. • Drupal front-end development (freelance)
• social media consulting for nonprofits &
community groups
• tech & social change organizer in
Philadelphia
• community organizer theory & practice
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

4. Mobile publicity
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

5. Live-blogging an event
• Press conferences can be largely prewritten
• Post to social media so supporters can
follow along
• If others will be posting too, establish a
hashtag
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

6. Live-tweeting an event
• Text from places you don’t have reception
• Lets people follow-along in real-time
• Embed Twitter feed in website
• Become a source for news media
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

7. Rallies and direct action
• Encourage multiple staff to mobile-post
to Facebook, Twitter, etc.
• Have everyone text to one person at
“mission control” who curates and posts.
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

8. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

9. Mobile media
• Mobile photos: Facebook, Flickr, TwitPic
• Mobile video: Facebook, YouTube, Vine
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

10. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

11. Storytelling
• VozMob (Mobile Voices) allows lowincome and immigrant communities to tell
their stories via mobile voice & text
http://vozmob.net/en
http://vojo.co/ (hosted service)
• Media Mobilizing Project trains people to
use mobile video to collect stories from
their community
http://www.pbs.org/idealab/2008/07/participants-of-our-city-our-voices-release-first-
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

12. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

13. Checking in
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

14. For organizations with
physical addresses
• Be sure your correct physical address is
on your Facebook page
• Add your organization to Foursquare,
claim your venue and create a page
• Offer prizes or recognition, e.g. for most
frequent volunteer
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

15. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

16. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

17. Be creative with locations!
Non-Profit Creates Foursquare Venues for
Homelessness Awareness
http://mashable.com/2010/11/08/umd-foursquare-initiative/
• destinations in “nearby places” include “old
construction site” and “dumpster in the alley.”
• the “tips” section included a message about Urban
Ministries of Durham’s programs
• check-ins like “Brian C. checked into abandoned
doorway” spur friends to investigate
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

18. Resources
HOW TO: Create a Foursquare Page for Your Nonprofit
http://www.nptechforgood.com/2011/08/22/how-to-createa-foursquare-page-for-your-nonprofit/
10 Types of Nonprofits That Absolutely Must Add
Themselves to Foursquare
http://www.nptechforgood.com/2010/06/28/10-types-ofnonprofits-that-absolutely-must-add-themselves-tofoursquare/
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

19. Mobile websites
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

20. Responsive design
• No longer mobile site vs. mobile app
• Keep all the content on one site
• Probably requires new design, but likely
cheaper than an app or dedicated site
• Sometimes apps are still worth it
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

21. PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

22. Resources
Free Webinar on October 23! Five Reasons Why Your
Nonprofit Should Prioritize the Mobile Web in 2014
http://www.nptechforgood.com/2013/10/01/free-webinaron-october-23-five-reasons-why-your-nonprofit-shouldprioritize-the-mobile-web-in-2014/
How and When Should Your Nonprofit Organization
Invest in Mobile
http://www.bethkanter.org/mobile-invest/
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

23. What we haven’t covered
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

24. Text-to-give
http://www.nten.org/blog/2011/09/07/text-donatecampaigns-social-change
Short codes
Traditional mobile alerts
http://www.nptechforgood.com/2013/07/13/five-ways-tobuild-your-nonprofits-mobile-subscriber-list-2/
QR codes
http://picturesofpeoplescanningqrcodes.tumblr.com/
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb

25. Stay in touch!
ivan@rootwork.org
@rootwork on Twitter
www.rootwork.org
PDX Tech 4 Good — Mobile Tips & Tools — #pdxt4g
Powering grassroots networks from the bottom up
Rootwork.org
twitter.com/rootwork
slideshare.net/rootwork
gplus.to/ivanb