Slides from my presentation at the Excellence in Journalism Conference in Sept. 22, 2012 in Ft. Lauderdale, Fla.

1. Getting it all done
 Working social media into your work
day.
By Ron Sylvester
The Las Vegas Sun
(via the Wichita Eagle)

3. Who is this guy?
 2007: Twitter asked, “What are you
doing?”
 2008: I’m in a murder trial.
 My “Ultimate Texas Hold ‘Em”

4. Optimizing your reporting
through social media
You can use Twitter for breaking
news. You can tweet live events.
But then what?

5. Why it matters

6. Blogging the story
 You don’t have to wait until you
have everything before you begin
publishing.
 Case study: “Presumed Guilty” The
case of Ronnie Rhodes.

7. The power of @
 Case study: A tweet that made a
difference in a community to stop
child sex trafficking.
 What would have happened if I’d
have ignored this tweet?

8. Bright lights, new beat

9. Covering the Strip
 Now the more relevant question is:
Where am I?

10. Foursquare has become my new
go-to social media

11. Listening: Using social media to
write the long-form story
 One word: Storify
 MTV Spring Break

12. Other quick multimedia ideas
 The Wall Street Journal’s World
Stream

13. How metrics can buy you time
 “Quick hits” or briefs are stories,
too.
 Strategy: Identify short stories that
that your audience finds important.
 Low calorie burn
 Big audience numbers.
 Spend the rest of your time
developing projects, enterprise.

14. Conquering tweets

15. Turn into a huge story
 We took tweets and pics from the
Strip and turned it into one of our
most-read stories for the month.

16. But so did this
 The story of salaries through the
recession.

17. And that got results, too

18. Oh, and now …

19. I’m tweeting what I eat …

20. But it’s relevant now
 Las Vegas has more Five Diamond
AAA-rated resorts and restaurants
than any other city in the U.S.
 Las Vegas has more world-class
restaurants concentrated on a 2-
mile stretch of road than anywhere
in the world, including New York and
Paris.
 But there are some downsides

21. Downsides of social media

22. Signs of success