The document summarizes Rich's participation at the AAHAR 2012 trade show in New Delhi, India from March 12-16, 2012. Rich's showcased a high-end bakery lounge and cafe highlighting the latest trends in design, recipes, ambiance, service, and merchandising. The event was aimed at promoting Rich's ability to provide universal solutions for customers and introduced new product lines. Visitors were invited daily for meals made using Rich's products and were given samples of upcoming items, like sugar-free toppings and desserts. Culinary and service teams interacted with visitors and displayed items using professional equipment.

1. AAHAR 2012
12th – 16th March
New Delhi, India

2. Concept
• Bakery Lounge with an open kitchen.
• Showcased a high end destination cafe highlighting the latest trends in design,
recipes, ambience, service and merchandising.
• The underlying message was the ability of RICHS to provide universal solutions to
our customers not just restricted to our product portfolio
• Select key customers invited everyday for lunch prepared using RICH’s products.
• The highlight of the dessert display was the cupcake stand – a precursor to RICHS
shortly to be unveiled “Cupcake Desserts” program.
• Sugar Free Topping which will be launched from April 2012 was sampled to visitors
thru direct product and also special sugar free creations
• Professional servicing carried out by Hotel management students.
• High end display equipment used for display & merchandising.
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3. The complete view
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4. View – Top & Side
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5. Team interacting with Visitors
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6. ….cont
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7. Culinary Application Team (CAT)
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8. Pre-Plated service
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9. Cup Cake and Cake Display
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10. Founders Day
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11. Menu
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12. Thank You
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