View these slides and learn from Ronan Keane, social selling expert, speaker, author and accomplished digital marketer. Ronan’s social selling program just won Finalist in Forrester’s 2014 Groundswell Awards. Ronan tells you how to plan and execute a successful social selling program. He’ll also tell you the mistakes you need to avoid. Visit RonanKeane.com to learn more about Social Selling http://ronankeane.com/social-selling-training/

1. CRUSH IT!
With Social Selling
Ronan Keane
CRUSH IT! With Social Selling – Ronan Keane

2.  2,100% ROI
 LinkedIn SSI:Top in
Industry
 Forrester Groundswell
2014 Finalist
 XO Sales People
“Power Users”
CRUSH IT! With Social Selling – Ronan Keane

3. 1. Building a Strong Personal Brand
2. Capturing Sales Intelligence
3. Having a Deep Network of Advocates
4. Listening for & Engaging Opportunities
What is Social Selling?
CRUSH IT! With Social Selling – Ronan Keane

4. 3 in 5
IT decision makers use social
media to learn about new products
and technologies.

5. 86%
Business technology
decision-makers use
social media for
business reasons.
CRUSH IT! With Social Selling – Ronan Keane

6. Decision-makers
are now very
knowledgeable.
CRUSH IT! With Social Selling – Ronan Keane

7. Search… Reviews…Videos… Ask Their Network
CRUSH IT! With Social Selling – Ronan Keane

8. 57%of sales process is complete
by the time sales gets involved.
- Corporate Executive Board
CRUSH IT! With Social Selling – Ronan Keane

9. Too much contact via phone & email
Far too aggressive in their approach
Lacked conveying value to my needs
CRUSH IT! With Social Selling – Ronan Keane

10. Emails
Call Calls
Direct Mail
Not Making Quota
CRUSH IT! With Social Selling – Ronan Keane

11. Sales + Marketing
CRUSH IT! With Social Selling – Ronan Keane

12. With Marketing’s
Help…
 Provide Value
 Build Strong Brand
 Think like a Marketer
 Trusted Advisor
CRUSH IT! With Social Selling – Ronan Keane

13. Stop
leading
with
your
products
CRUSH IT! With Social Selling – Ronan Keane

14. 1. Rep offers me unique and valuable
insights on the market.
2. Rep helps me navigate alternatives.
3. Rep provides me with ongoing
advice or consultation.
4. Rep helps me avoid potential
landmines.
5. Rep educates me on new issues and
outcomes.
Five most influential factors in
prospects’ buying decision

15. CRUSH IT! With Social Selling – Ronan Keane

16. “The best reps aren’t just present in social
media, they position themselves as credible
and influential sources in customer networks.”
- Sales Executive Council -
CRUSH IT! With Social Selling – Ronan Keane

17. It all comes down to
CRUSH IT! With Social Selling – Ronan Keane

18. CRUSH IT! With Social Selling – Ronan Keane

19. CRUSH IT! With Social Selling – Ronan Keane

20. CRUSH IT! With Social Selling – Ronan Keane

22. Finance
Sales
Marketing
Facilities
2 in 3 are open to connecting with a new
vendor on social networks.
3 in 4 are ready to have a conversation
with a new vendor on social media.
CRUSH IT! With Social Selling – Ronan Keane

23. CRUSH IT! With Social Selling – Ronan Keane

24. Trigger Events
CRUSH IT! With Social Selling – Ronan Keane

25.  Think Beta Group
 Establish Success
 Executive Buy-in
CRUSH IT! With Social Selling – Ronan Keane

26.  On-site Training
 Follow Up Webex
 Groups on LinkedIn
CRUSH IT! With Social Selling – Ronan Keane