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1 de 56
waardecreatie en
verdienmodellen
  marketing voor ondernemers
             les 3




                          Ronald Mulder
                       deondernemers.nl
waarde =
wat is koffie
  waard?
    €0,05
wat is koffie
  waard?
    €0,31
wat is koffie
  waard?
    $2,85
wat is koffie
  waard?
    €15,00
wat is muziek
   waard?
    €7,99
wat is muziek
   waard?
    €15,99
wat is muziek
   waard?
    €205,00
waarde
creatie
=f(   )
Maslow
Maslow
Maslow
Maslow
Maslow
Waarde is
  ook
  aandacht
Waarde is
  ook
  belevenis
Waarde is
  ook
ergens bij horen
Afnemende
meerwaarde
  verzadiging
Afnemende
meerwaarde
 externe effecten
Netwerk-
effecten
Metcalfe’s Law
   V ~ n2
verdien-
 model
kosten < prijs < waarde
jij blij



kosten < prijs < waarde
jij blij   klant blij



kosten < prijs < waarde
voor wie
is je product nog meer
      van waarde?
voor wie
is je product nog meer
      van waarde?
voor wie
is je product nog meer
      van waarde?
Het business model canvas
                       value-
partner      key                 customer customer
          activities proposition
network                        relationshipssegments




             key              distribution
          resources            channels




   cost structure             revenue streams
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
                               relationshipssegments




             key              distribution
          resources            channels




   cost structure             revenue streams
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
                               relationshipssegments



                      school-
                      boeken
             key                distribution
          resources              channels




   cost structure               revenue streams
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
                               relationshipssegments


                                               ouders
                      school-
                      boeken
             key                distribution
          resources              channels




   cost structure               revenue streams
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
                               relationshipssegments


                                             ouders
                      school-
                      boeken
             key                distribution
                                 channels docenten
          resources




   cost structure               revenue streams
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
                               relationshipssegments


                                             ouders
                      school-
                      boeken
             key                distribution
                                 channels docenten
          resources
                                   groot-
                                   handel



   cost structure               revenue streams
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
                               relationshipssegments
                                 beurs,
                                 buiten-
                                             ouders
                                  dienst
                      school-
                      boeken
             key                distribution
                                 channels docenten
          resources
                                   groot-
                                   handel



   cost structure               revenue streams
ThiemeMeulenhoff
partner                value- customer customer
             key
network   activities proposition
                               relationshipssegments
                                 beurs,
                                 buiten-
                                               ouders
                                  dienst
                      school-
                      boeken
             key                distribution
                                 channels docenten
          resources
                                   groot-
                                   handel



                                             (werk)
   cost structure               revenue streams
                                             boeken
ThiemeMeulenhoff
partner                  value- customer customer
               key
network     activities proposition
                                 relationshipssegments
                                   beurs,
 drukker
                                   buiten-
                                                 ouders
                                    dienst
                        school-
                        boeken
               key                distribution
auteurs
                                   channels docenten
            resources
                                     groot-
vormgever                            handel



                                               (werk)
    cost structure                revenue streams
                                               boeken
ThiemeMeulenhoff
partner                  value- customer customer
               key
network     activities proposition
                                 relationshipssegments
          content
                                   beurs,
 drukker ontwerpen
                                   buiten-
                                                 ouders
                                    dienst
                        school-
                        boeken
               key                distribution
auteurs
                                   channels docenten
            resources
                                     groot-
vormgever                            handel



                                               (werk)
    cost structure                revenue streams
                                               boeken
ThiemeMeulenhoff
partner                  value- customer customer
               key
network     activities proposition
                                 relationshipssegments
          content
                                   beurs,
 drukker ontwerpen
                                   buiten-
                                                 ouders
                                    dienst
             trafic   school-
             mgmnt      boeken
               key                distribution
auteurs
                                   channels docenten
            resources
                                     groot-
vormgever                            handel



                                               (werk)
    cost structure                revenue streams
                                               boeken
ThiemeMeulenhoff
partner                  value- customer customer
               key
network     activities proposition
                                 relationshipssegments
          content
                                       beurs,
 drukker ontwerpen
                                       buiten-
                                                     ouders
                                        dienst
             trafic       school-
             mgmnt          boeken
               key                    distribution
auteurs
                                       channels docenten
            resources
                                         groot-
vormgever                                handel



                                                   (werk)
    cost structure prod              revenue streams
                                                   boeken
                        distri
ThiemeMeulenhoff
partner                  value- customer customer
               key
network     activities proposition
                                 relationshipssegments
          content
                                       beurs,
 drukker ontwerpen
                                       buiten-
                                                     ouders
                                        dienst
             trafic       school-
             mgmnt          boeken
               key                    distribution
auteurs
                                       channels docenten
            resources
                                         groot-
vormgever     content                    handel



                                                   (werk)
    cost structure prod              revenue streams
                                                   boeken
                        distri
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activities proposition
network                        relationshipssegments




             key              distribution
          resources            channels




   cost structure             revenue streams
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activities proposition
network                        relationshipssegments


                      van content
                       onderwijs
                        maken
             key                    distribution
          resources                  channels




   cost structure                   revenue streams
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activities proposition
network                        relationshipssegments


                                                   scholen
                      van content
                       onderwijs
                        maken
             key                    distribution
          resources                  channels




   cost structure                   revenue streams
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activities proposition
network                        relationshipssegments


                                                 scholen
                      van content
                       onderwijs
                        maken
             key                    distribution
                                     channels docenten
          resources




   cost structure                   revenue streams
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activities proposition
network                        relationshipssegments


                                                  scholen
                      van content
                       onderwijs
                        maken
             key                    distribution
                                     channels docenten
          resources
                                       online
                                         en
                                       ofline


   cost structure                   revenue streams
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activities proposition
network                        relationshipssegments

                                    account
                                    mngmnt        scholen
                      van content
                       onderwijs
                        maken
             key                    distribution
                                     channels docenten
          resources
                                       online
                                         en
                                       ofline


   cost structure                   revenue streams
ThiemeMeulenhoff straks
                       value-
partner      key                 customer customer
          activities proposition
network                        relationshipssegments

                                     account
                                     mngmnt          scholen
                      van content
                       onderwijs
                        maken
             key                    distribution
                                     channels docenten
          resources
                                        online
                                          en
                                        ofline


   cost structure                   revenue streams
                                                abonnement,
                                                   cons. fee
ThiemeMeulenhoff straks
                            value-
 partner          key                 customer customer
               activities proposition
 network                            relationshipssegments
   ICT-
                                          account
   club
                                          mngmnt          scholen
                           van content
                            onderwijs
                             maken
                  key                    distribution
docenten
                                          channels docenten
               resources
                                             online
  consulting
                                               en
     club
                                             ofline


     cost structure                      revenue streams
                                                     abonnement,
                                                        cons. fee
ThiemeMeulenhoff straks
                            value-
 partner          key                 customer customer
               activities proposition
 network                            relationshipssegments
                 content
   ICT-        organiseren
                                            account
   club
                                            mngmnt          scholen
                             van content
                              onderwijs
                               maken
                  key                      distribution
docenten
                                            channels docenten
               resources
                                               online
  consulting
                                                 en
     club
                                               ofline


     cost structure                        revenue streams
                                                       abonnement,
                                                          cons. fee
ThiemeMeulenhoff straks
                            value-
 partner          key                 customer customer
               activities proposition
 network                            relationshipssegments
                 content
   ICT-        organiseren
                                               account
   club
                                               mngmnt          scholen
                                van content
                                 onderwijs
                                  maken
                  key                         distribution
docenten
                                               channels docenten
               resources
                                                  online
  consulting
                                                    en
     club
                                                  ofline


     cost structure lonen                     revenue streams
                                                          abonnement,
                                                             cons. fee
                             en ICT
ThiemeMeulenhoff straks
                            value-
 partner          key                 customer customer
               activities proposition
 network                            relationshipssegments
                 content
   ICT-        organiseren
                                               account
   club
                                               mngmnt          scholen
                                van content
                                 onderwijs
                                  maken
                  key                         distribution
docenten
                                               channels docenten
               resources
                                                  online
                  visie op
  consulting
                                                    en
     club
                   leren                          ofline


     cost structure lonen                     revenue streams
                                                          abonnement,
                                                             cons. fee
                             en ICT
Hoe ziet jouw canvas er uit?
                       value-
partner      key                 customer customer
          activities proposition
network                        relationshipssegments




             key              distribution
          resources            channels




   cost structure             revenue streams

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Mv O Les 3 Waardecreatie En Verdienmodellen

  • 1. waardecreatie en verdienmodellen marketing voor ondernemers les 3 Ronald Mulder deondernemers.nl
  • 3. wat is koffie waard? €0,05
  • 4. wat is koffie waard? €0,31
  • 5. wat is koffie waard? $2,85
  • 6. wat is koffie waard? €15,00
  • 7. wat is muziek waard? €7,99
  • 8. wat is muziek waard? €15,99
  • 9. wat is muziek waard? €205,00
  • 11. =f( )
  • 17. Waarde is ook aandacht
  • 18. Waarde is ook belevenis
  • 19. Waarde is ook ergens bij horen
  • 24. kosten < prijs < waarde
  • 25. jij blij kosten < prijs < waarde
  • 26. jij blij klant blij kosten < prijs < waarde
  • 27.
  • 28. voor wie is je product nog meer van waarde?
  • 29. voor wie is je product nog meer van waarde?
  • 30. voor wie is je product nog meer van waarde?
  • 31.
  • 32. Het business model canvas value- partner key customer customer activities proposition network relationshipssegments key distribution resources channels cost structure revenue streams
  • 33. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments key distribution resources channels cost structure revenue streams
  • 34. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments school- boeken key distribution resources channels cost structure revenue streams
  • 35. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments ouders school- boeken key distribution resources channels cost structure revenue streams
  • 36. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments ouders school- boeken key distribution channels docenten resources cost structure revenue streams
  • 37. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments ouders school- boeken key distribution channels docenten resources groot- handel cost structure revenue streams
  • 38. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments beurs, buiten- ouders dienst school- boeken key distribution channels docenten resources groot- handel cost structure revenue streams
  • 39. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments beurs, buiten- ouders dienst school- boeken key distribution channels docenten resources groot- handel (werk) cost structure revenue streams boeken
  • 40. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments beurs, drukker buiten- ouders dienst school- boeken key distribution auteurs channels docenten resources groot- vormgever handel (werk) cost structure revenue streams boeken
  • 41. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments content beurs, drukker ontwerpen buiten- ouders dienst school- boeken key distribution auteurs channels docenten resources groot- vormgever handel (werk) cost structure revenue streams boeken
  • 42. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments content beurs, drukker ontwerpen buiten- ouders dienst trafic school- mgmnt boeken key distribution auteurs channels docenten resources groot- vormgever handel (werk) cost structure revenue streams boeken
  • 43. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments content beurs, drukker ontwerpen buiten- ouders dienst trafic school- mgmnt boeken key distribution auteurs channels docenten resources groot- vormgever handel (werk) cost structure prod revenue streams boeken distri
  • 44. ThiemeMeulenhoff partner value- customer customer key network activities proposition relationshipssegments content beurs, drukker ontwerpen buiten- ouders dienst trafic school- mgmnt boeken key distribution auteurs channels docenten resources groot- vormgever content handel (werk) cost structure prod revenue streams boeken distri
  • 45. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments key distribution resources channels cost structure revenue streams
  • 46. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments van content onderwijs maken key distribution resources channels cost structure revenue streams
  • 47. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments scholen van content onderwijs maken key distribution resources channels cost structure revenue streams
  • 48. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments scholen van content onderwijs maken key distribution channels docenten resources cost structure revenue streams
  • 49. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments scholen van content onderwijs maken key distribution channels docenten resources online en ofline cost structure revenue streams
  • 50. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments account mngmnt scholen van content onderwijs maken key distribution channels docenten resources online en ofline cost structure revenue streams
  • 51. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments account mngmnt scholen van content onderwijs maken key distribution channels docenten resources online en ofline cost structure revenue streams abonnement, cons. fee
  • 52. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments ICT- account club mngmnt scholen van content onderwijs maken key distribution docenten channels docenten resources online consulting en club ofline cost structure revenue streams abonnement, cons. fee
  • 53. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments content ICT- organiseren account club mngmnt scholen van content onderwijs maken key distribution docenten channels docenten resources online consulting en club ofline cost structure revenue streams abonnement, cons. fee
  • 54. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments content ICT- organiseren account club mngmnt scholen van content onderwijs maken key distribution docenten channels docenten resources online consulting en club ofline cost structure lonen revenue streams abonnement, cons. fee en ICT
  • 55. ThiemeMeulenhoff straks value- partner key customer customer activities proposition network relationshipssegments content ICT- organiseren account club mngmnt scholen van content onderwijs maken key distribution docenten channels docenten resources online visie op consulting en club leren ofline cost structure lonen revenue streams abonnement, cons. fee en ICT
  • 56. Hoe ziet jouw canvas er uit? value- partner key customer customer activities proposition network relationshipssegments key distribution resources channels cost structure revenue streams

Notas do Editor