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B2B LEAD GENERATION
/W CONTENT MARKETING
Copyright ©2020 MAN Digital. All Rights Reserved // www.man.digital // written by Romeo Man
MAN DIGITAL
PITCH DECK 1st June 2020
LAST EDITED
Kraków, Poland
PRZEMYSŁOWA 12
1
TABLE
OF CONTENT.
Our Services 3
What We Do 4
Meet The Core Team 5
Case Studies & Clients 7-10
Our Process 11
2
Full Service
B2B Content
Marketing
Custom
Services
“We do it all”
Our team becomes part of your
team to effectively create and
execute B2B content marketing
strategies. We will help you scale
up operations regarding writing,
landing pages, sales copy, design,
promotion, advertising,
automation & outreach.
“À la carte”
You might need experts advice to
avoid costly mistakes or get things
done fast. We can also amplify
your current operations with laser
focus execution or consulting
hours.
We excel at generating highly
targeted leads for B2B businesses.
1 2
Pricing model: Monthly fee Pricing model: Individually priced
3
WHAT
WE DO
• B2B Lead Generation Strategy
(Workshops, Audit + Strategy)
• Copywriting & Content Marketing
(Content Creation - blogs, webinars, pitch decks, email, video, ebooks, case
studies, anything that helps you sell better your product or service)
• Performance Marketing
(LinkedIn Ads, Xing Ads, Google Ads, Quora Ads, Facebook Ads and RTB)
• Digital Sales
(Marketing & Sales Automation, CRM Implementation, Pitch Decks, Outbound,
Analytics and Reporting )
4
CORE TEAM
ROMEO
MAN
PRZEMYSŁAW
ORLIKOWSKI
Sales by heart in a
marketing body. 10+ yrs
in sales and marketing. A
marketing tech and
automation tool geek.
Strategy and execution
lover. 6yrs + in digital e-
commerces. Grew 3 travel
e-commerce organisation
to global stage.
Organisational development practitioner in
international organisations like DHL, Electrolux,
Omniconvert, Farnell Element14. Worked with B2B
SaaS, Software Houses and E-commerce’s in digitalising
their sales & marketing with content and data driven
marketing.
Builds teams, processes and strategies that support
predictable growth. Experience in both corporations
and digital agile business looking for innovative ways to
build their customer base. For him It's all about a good
process from setting objectives, metrics, building a
strategy to finally execute with right methodologies like
agile growth.
5
WE SHINE BEST
WHEN WE DO.
Our competences excel when we create content marketing with
the scope of generating leads and closing customer for B2B
organisations mixing it with automation and new sales
technologies.
80%Digital Sales
92%B2B Content Marketing
85%Marketing & Sales Automation
6
EXPERIENCE IN A
VARIETY OF B2B
PROJECTS.
Our team worked in a variety of B2B tech
projects that helps us understand and adapt
fast to your specific needs. We worked with
verticals like SaaS, e-commerce, software
consulting, IT outsourcing, recruitment tech
and business intelligence. Our competencies,
industry experiences and agile
methodologies help us kick off projects and
bring an immediate impact.
7
CASE

STUDIES
SKYRISE
CLIENT NAME
SOFTWARE DEVELOPMENT
VERTICAL
285
B2B LEADS GENERATED
AUG ’19– APRIL ‘20
PROJECT DATE
We’ve started form early stages of building a digital
marketing and sales department for the
organisations. In the first step of the project we’ve
run an in-depth audits and 2 design sprints where
built strategies for both marketing and sales. As a
second step we’ve joined the Skyrise team in
executing lead generation tactics. We’ve worked
closely with the CEO, Director of Sales, CMO and
whole marketing department being embedded in
their team.
OUR INVOLVEMENT
8
CASE
STUDIES
SMART DREAMERS
CLIENT NAME
150+
B2B LEADS GENERATED
B2B SAAS
VERTICAL
We’ve run extensive audits on content marketing,
Hubspot automations, workflows, and sales
processes and re-shaped together with the CEO
and CMO the entire content marketing and built
new strategies to re-engage with new and old
prospects. 70-80% overall improvement in
qualified leads.
OUR INVOLVEMENT
9
HAPPY CLIENTS

& TESTIMONIAL
Satisfied clients
They try different attitudes, they do different activities
and we can see that they follow what they teach
others.
 Paulina Chmielewska – CMO, itCraft
The campaign that they launched led to more demo
calls. We’ve seen a 70-80% improvement overall in
qualified leads, which was one of the main issues we
needed to address. 
Ovidiu Marginean – Product Marketing,
Smartdreamers
MAN Digital understands how software houses work.
Their intelligence about the sector was quite high
from the start, and I haven’t found comparable
knowledge in other agencies.
Lukas Gmys – Head of Marketing - STXNext
10
OUR
PROCESS.
Strategy foundations
We build your buyer persona, customer journey
map, and create the product/service messaging
that fits your market. We do it by running online
/ offline design sprints.
Setting Goals & Metrics
Yes, we dedicate a separate day only to setup
critical success factors, goals & KPI’s
simulations, metrics & tracking
Full Audit & Acquisition Strategy
Based on the foundations, your goals and KPI’s
and in-depth audit, we build recommendations
lead generation strategy, timeline & execution
plan
Quarterly Strategy Evaluation
Each quarter we do a new design sprint to
evaluate the results of previous quarter and
build new strategies for the new quarter
depending on your business needs.
Monthly Sprints
We start monthly sprints running multiple lead
generation campaigns. Task may include,
copywriting, paid ads, webinars, outreach,
conversion optimisation and more. We dot it all
together with your team.
Onboarding // Setup
We setup your analytics, technology stack and
start running your first test campaigns.
1 week 1 day 2 weeks
3 months3 months 4-6 weeks
11
OUR
VALIDATION.
We’ve put all our expertise and competencies in premium B2B content marketing services that are validated and tested in our 10
years plus experience in digital sales and marketing. We started young in international organizations and today we translate our
experience in proven tactics that convert leads and customer for your digital business.
10,000+ 2Leads Generated Services
€1mil+
Value worth of business
generated for our clients
over the years
B2B companies we
impacted
30+
12
THANK YOU
Copyright ©2020 MAN Digital. All Rights Reserved. // www.man.digital
For further information
Please contact to:
Romeo Man
Managing Partner
E: romeo@man.digital
P: +48 514673023
Contact Us:
13

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B2B Lead Generation with Content Marketing // MAN Digital Pitch Deck

  • 1. B2B LEAD GENERATION /W CONTENT MARKETING Copyright ©2020 MAN Digital. All Rights Reserved // www.man.digital // written by Romeo Man MAN DIGITAL PITCH DECK 1st June 2020 LAST EDITED Kraków, Poland PRZEMYSŁOWA 12 1
  • 2. TABLE OF CONTENT. Our Services 3 What We Do 4 Meet The Core Team 5 Case Studies & Clients 7-10 Our Process 11 2
  • 3. Full Service B2B Content Marketing Custom Services “We do it all” Our team becomes part of your team to effectively create and execute B2B content marketing strategies. We will help you scale up operations regarding writing, landing pages, sales copy, design, promotion, advertising, automation & outreach. “À la carte” You might need experts advice to avoid costly mistakes or get things done fast. We can also amplify your current operations with laser focus execution or consulting hours. We excel at generating highly targeted leads for B2B businesses. 1 2 Pricing model: Monthly fee Pricing model: Individually priced 3
  • 4. WHAT WE DO • B2B Lead Generation Strategy (Workshops, Audit + Strategy) • Copywriting & Content Marketing (Content Creation - blogs, webinars, pitch decks, email, video, ebooks, case studies, anything that helps you sell better your product or service) • Performance Marketing (LinkedIn Ads, Xing Ads, Google Ads, Quora Ads, Facebook Ads and RTB) • Digital Sales (Marketing & Sales Automation, CRM Implementation, Pitch Decks, Outbound, Analytics and Reporting ) 4
  • 5. CORE TEAM ROMEO MAN PRZEMYSŁAW ORLIKOWSKI Sales by heart in a marketing body. 10+ yrs in sales and marketing. A marketing tech and automation tool geek. Strategy and execution lover. 6yrs + in digital e- commerces. Grew 3 travel e-commerce organisation to global stage. Organisational development practitioner in international organisations like DHL, Electrolux, Omniconvert, Farnell Element14. Worked with B2B SaaS, Software Houses and E-commerce’s in digitalising their sales & marketing with content and data driven marketing. Builds teams, processes and strategies that support predictable growth. Experience in both corporations and digital agile business looking for innovative ways to build their customer base. For him It's all about a good process from setting objectives, metrics, building a strategy to finally execute with right methodologies like agile growth. 5
  • 6. WE SHINE BEST WHEN WE DO. Our competences excel when we create content marketing with the scope of generating leads and closing customer for B2B organisations mixing it with automation and new sales technologies. 80%Digital Sales 92%B2B Content Marketing 85%Marketing & Sales Automation 6
  • 7. EXPERIENCE IN A VARIETY OF B2B PROJECTS. Our team worked in a variety of B2B tech projects that helps us understand and adapt fast to your specific needs. We worked with verticals like SaaS, e-commerce, software consulting, IT outsourcing, recruitment tech and business intelligence. Our competencies, industry experiences and agile methodologies help us kick off projects and bring an immediate impact. 7
  • 8. CASE
 STUDIES SKYRISE CLIENT NAME SOFTWARE DEVELOPMENT VERTICAL 285 B2B LEADS GENERATED AUG ’19– APRIL ‘20 PROJECT DATE We’ve started form early stages of building a digital marketing and sales department for the organisations. In the first step of the project we’ve run an in-depth audits and 2 design sprints where built strategies for both marketing and sales. As a second step we’ve joined the Skyrise team in executing lead generation tactics. We’ve worked closely with the CEO, Director of Sales, CMO and whole marketing department being embedded in their team. OUR INVOLVEMENT 8
  • 9. CASE STUDIES SMART DREAMERS CLIENT NAME 150+ B2B LEADS GENERATED B2B SAAS VERTICAL We’ve run extensive audits on content marketing, Hubspot automations, workflows, and sales processes and re-shaped together with the CEO and CMO the entire content marketing and built new strategies to re-engage with new and old prospects. 70-80% overall improvement in qualified leads. OUR INVOLVEMENT 9
  • 10. HAPPY CLIENTS
 & TESTIMONIAL Satisfied clients They try different attitudes, they do different activities and we can see that they follow what they teach others.  Paulina Chmielewska – CMO, itCraft The campaign that they launched led to more demo calls. We’ve seen a 70-80% improvement overall in qualified leads, which was one of the main issues we needed to address.  Ovidiu Marginean – Product Marketing, Smartdreamers MAN Digital understands how software houses work. Their intelligence about the sector was quite high from the start, and I haven’t found comparable knowledge in other agencies. Lukas Gmys – Head of Marketing - STXNext 10
  • 11. OUR PROCESS. Strategy foundations We build your buyer persona, customer journey map, and create the product/service messaging that fits your market. We do it by running online / offline design sprints. Setting Goals & Metrics Yes, we dedicate a separate day only to setup critical success factors, goals & KPI’s simulations, metrics & tracking Full Audit & Acquisition Strategy Based on the foundations, your goals and KPI’s and in-depth audit, we build recommendations lead generation strategy, timeline & execution plan Quarterly Strategy Evaluation Each quarter we do a new design sprint to evaluate the results of previous quarter and build new strategies for the new quarter depending on your business needs. Monthly Sprints We start monthly sprints running multiple lead generation campaigns. Task may include, copywriting, paid ads, webinars, outreach, conversion optimisation and more. We dot it all together with your team. Onboarding // Setup We setup your analytics, technology stack and start running your first test campaigns. 1 week 1 day 2 weeks 3 months3 months 4-6 weeks 11
  • 12. OUR VALIDATION. We’ve put all our expertise and competencies in premium B2B content marketing services that are validated and tested in our 10 years plus experience in digital sales and marketing. We started young in international organizations and today we translate our experience in proven tactics that convert leads and customer for your digital business. 10,000+ 2Leads Generated Services €1mil+ Value worth of business generated for our clients over the years B2B companies we impacted 30+ 12
  • 13. THANK YOU Copyright ©2020 MAN Digital. All Rights Reserved. // www.man.digital For further information Please contact to: Romeo Man Managing Partner E: romeo@man.digital P: +48 514673023 Contact Us: 13