2. REINFORCERS
increases the likelihood that the behavior preceding it will occur again.
tend to strengthen or improve behaviors

3. PRIMARY REINFORCERS
Comes naturally
do not need to be learned
Ex.
 safety
 Sleep
 Shelter
 Sex
 Food
 Air
 water

4. SECONDARY REINFORCERS
Is when a stimulus reinforces a behavior after it has been associated with a
primary reinforcer
Is responses we have conditioned ourselves to
Is also known as a conditioned reinforcement
Ex:
Class bucks for prizes at school
Money
Praise from others
Treats
tokens

5. POSITIVE REINFORCERS
When a positive outcome, experience or reward occurs after an
action, that actual response or behavior will be strengthened.
Most effective when it occurs immediately after the behavior
Martha work at a local Regions bank call center as a collection
representative. Martha collected over $500,000 dollars
calculated for the month of August 2012. For Martha’s incentive
for collecting $500,000 was $600 in addition to her regular
paycheck

6. NEGATIVE REINFORCERS
response or behavior is strengthened by stopping, removing or avoiding a
negative outcome or aversive stimulus.
Sam sees Tony eating a piece of candy and asked him for a piece. Tony
replied no, so Sam stated that he will tell the teacher Mrs. Baxter that he
was eating candy. Tony knows that if Mrs. Baxter finds out she will send
him to the office. So Tony gave in and gave Sam a piece of candy

7. PUNISHMENT
Stimulus that decreases the probability that a prior behavior will occur
again
Setting in the chair in a corner will decrease Blue possibility that he will
pull the curtain down in the dining room

8. POSITIVE PUNISHMENT
Decreasing the likelihood of a behavior occurring in the future
When your in church and your cell phone starts to ring, then you get a
sermon about why you should not have your cell phone on in church

9. NEGATIVE PUNISHMENT
Removal of something pleasant
Mike and tommy got into an argument over who was going to play the
computer first, so their dad turned the computer off

10. WORK CITES
http://www.ehow.com/info_8277792_primary-reinforcers.html
My text
http://nspt4kids.com/parenting/the-difference-between-positive-and-
negative-punishment/