SportCentral @ Euro Demo Day in San Francisco by Roman Sterly
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SportCentral provides a Salesforce platform for sports venues to help address problems in acquiring and engaging customers and with marketing efforts. The platform allows venues to list information, sell tickets and memberships, manage events and reservations, gain analytics insights, and more. It is currently used by over 6,200 venues in the Czech Republic. The founder is requesting $1.1 million in funding to expand development, sales, and marketing efforts to break into the large US market for sports venues and customers.
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SportCentral @ Euro Demo Day in San Francisco by Roman Sterly
- 1. Salesforce for sports venues Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzU – video presentation
- 2. Our customers - Sports Venues Struggle to acquire new customers Struggle to engage their customers Struggle with marketing PROBLEM
- 3. Czech Republic USA Europe 8.000 venues 250.000 venues 500.000 venues Venues are underutilized by 20-50% Our customers - Sports Venues Struggle to acquire new customers Struggle to engage their customers Struggle with marketing PROBLEM
- 4. SOLUTION Destination site for sportspeople & teams Social Local Mobile + web Gamified High traffic
- 5. Directory listing (free) Season/lesson tickets Contacts Daily deals, other discounts Memberships Analytics Events (e.g. local tournament) Reservations Customer requests Gift certificates Sales force automation Newsletters Tools for sports venues Integrated into their website & SportCentral website, mobile app, widgets SOLUTION Customer Acqusition Online Sales CRM
- 6. 150M U.S. Sportspeople $150-200 bn / y U.S. Sports venues revenues $12 bn / y $3 bn / y 240M / m U.S. CRM market U.S. Daily deals market U.S. Searches for sports venues on Google U.S. MARKET SIZE
- 7. Business and IT background Worked for Socialbakers ($8M in 2012) Previous startup – customers from 20+ countries Roman Sterly CEOTomas Holub CTO Lubos Kral UX/UI IT company owner Customers in U.S. and CZ Ministry of Industry & Trade advisor Freelance designer, 200+ websites + 6 employees
- 8. Now (CZ) Biggest database 6200 sport venues Great SEO Brand recognition Future Platform Complexity Customized COMPETITIVE ADVANTAGE Lower costs in CZ
- 9. Raised $50k 70k visitors 6200 venues ACCOMPLISHMENTS TO DATE Won Startup Funding EuroTour Prague 2013 Organized nation- wide campaign/contest “Sport of the Year” Organizer: US Market Access Center
- 10. EXIT Sale IPO Google / Google+ Salesforce.com Nike / Nike+
- 11. WHAT WE NEED $1,1M for 12–18 months $460k development $490k sales/marketing $170k overheads, etc. Advice / Mentorship October 2013 / 100 customers
- 12. Roman Sterly Founder / CEO www.sportcentral.cz roman.sterly@sportcentral.cz youtu.be/E-5JL0KEAzU – video presentation
- 13. COMPETITION Sports Venues Sportspeople / teams
- 14. 1. Free listings on SportCentral website 2. SEO, social, PR 3. Internal ads, PPC 4. Direct – email, telemarketing GO-TO-MARKET STRATEGY
- 15. FINANCIAL PROJECTIONS Break-even in 15 months CAC $820 LTV $14600 $MRR month $MRR 600 customers $80/month subscription 15% commission
- 16. Subscriptions Commissions Advertising Many upselling / cross-selling opportunities BUSINESS MODEL