London January 15, 2008 - "Entrepreneur Country" event organized by Ariadne Capital

1. Roman Stanek
Founder/CEO, Good Data Corporation

2. Who am I
• Roman - quot;Stanquot; at Starbuck's
• Technologist
• Entrepreneur
• Blogger (roman.stanek.org)
• Czech

6. NetBeans

7. Java Development Tool Company
• Founded in summer 1997
• From developers to developers

8. Development team in Prague
• Outside of Silicon Valley
• Highly stable workforce
• Price is not a big advantage

9. Highly risky
• Web 0.5
• No support for entrepreneurs
• “Freemium model” unproven

10. Limited funding available
I would never fund
a company east of Palo Alto
Regis McKenna

11. Innovator’s dilemma
• Sometimes do the wrong things
• IBM, Symantec, Borland: speed
• NetBeans: extensibility

12. Many firsts/Highly innovative
• First Java based tool
• First extensible environment
• First downloadable tool

13. Acquired by Sun in 1999
NetBeans is today one of two leading Java development tools

14. Sun Development Center
in Prague
400 developers working on various projects

15. Systinet

16. SOA platform company
• Founded in March 2000
• Pioneer of SOA
• Service portfolio management

17. SOA hype
$21M raised from
Warburg Pincus in 2002

18. Global presence
• Sales & Marketing in US
• Development in Prague
• Support & testing in Vietnam

19. WS-Addressing, WS-AtomicTransaction,
SOA confusion
WS-Attachments, WS-Context, WS-
C o o r d i n a t i o n , W S - E ve n t i n g , W S -
F e d e r a t i o n , W S - R e l i a b i l i t y, W S -
ReliableMessaging, WS-Routing, WS-
• Too many standards
SecureConversation, WS-Security, WS-
SecurityPolicy, WS-Transaction, WS-Trust,
• Most co-developed by Systinet
XML 1.0, XML Schema, SOAP, WSDL,
• Complex, costly, disconnected
UDDI, XML-DSig, XML-Encr yption,
• SOA Governance was key to success
X K M S , S A M L , X AC M L , e b X M L ,
BPEL4WS, WSRP,

20. Major Systinet customers

21. Mercury/HP
acquisition
$105M in cash
January 2006

22. Systinet put HP on SOA map
HP Systinet leads the SOA Governance space

23. Good Data

24. On Demand Business Intelligence
• Cloud + Web 2.0 metaphors
• Flickr for Data
• Simplicity & Collaboration

25. Turning good data into information
• Social, not technical problem
• Stop working in isolation
• Discovery happens elsewhere

26. Company status
• 30 employees
• Development in Prague
• Sales & marketing in Bay Area
• Funded by industry luminaries
• SaaShosted by Amazon Web
Services

27. Future plans
• Customer Development Process
• Commercial launch Q2 2009
• VC funding in 2009

29. Lessons learned

30. Lessons learned I.
It takes three years to be
an overnight success,
sometimes more.
Seth Godin

31. Lessons learned II.
• Location. Location. Location.
• Building companies in Europe is
possible
• We live in “A Flat World”

32. Lessons learned III.
Failure Success
Speed, size Community
Protocols,
Governance
transactions
Size, complexity Collaboration

33. Personal notes
•Aplan is useless. Get a
meta-plan.
• Getready for “mood
swings”
• Tough
times create tough
companies

34. Questions