Balanced Product Leadership

•

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Being an effective product leader is not easy: It requires embracing people’s ideas as well as saying no, being neither too accommodating, nor too assertive. This talk discusses two common but ineffective leadership styles, feature broker and product dictator, and shares techniques for developing a balanced, successful leadership approach. For more information, please refer to: https://www.romanpichler.com/blog/be-a-balanced-product-leader-not-a-feature-broker-or-product-dictator/

Negócios

What is Product Leadership?
Photo by Neil Thomas on Unsplash

3 © 2018 Pichler Consulting Limited
Stakeholders
Leader
Followers
Influence
Shared Goal
Collaboration
Product Success
Product Person
Development Team

A Product Leadership Continuum
Photo by David Straight on Unsplash

5 © 2018 Pichler Consulting Limited
Others know best, and I facilitate I know best and I decide
Leadership Continuum
Feature Broker Product Dictator
Balanced
Product Leader
• Limited authority,
focus on tactics
• Limited knowledge and
skills
• Imposter syndrome,
people pleaser
• Most senior person,
founder or boss
• Only person with the
relevant knowledge
• Perfectionist, control
freak
Empower Yourself Empower Others
Risk of creating a product with
weak value prop and poor UX,
design by committee
Risk of making wrong decisions,
lack of buy-in, unhealthy work
environment

Leading Through Shared Goals
Photo by Sacha Verheij on Unsplash

7 © 2018 Pichler Consulting Limited
Product
Goal
Sprint Goal
Vision
Ultimate purpose, positive change,
brief statement or slogan
Value proposition and business
benefits, captured in the product
strategy
Benefit of a major release, product
version, stated on the product
roadmap
Benefit of a sprint, shown on the
sprint backlog
User and
Business Goals
Visionary
Strategic
Tactical
~5 years
Product life
cycle stage
2-6 months
1-4 weeks

Collaboration and Leadership
Photo by Rhand McCoy on Unsplash

9 © 2018 Pichler Consulting Limited
Scrum MasterDevelopment Team
Product Person
Trust and
Respect
Product Leadership
Process & People
Leadership
Design & Technology
Leadership
• Process and method coaching
• Collaboration catalyst
• Organisational change
• UX design
• Development incl.
architecture and Q&A
• Self-organisation
• Vision, product strategy and roadmap
• Product backlog prioritisation
• Stakeholder management
• User research
• Sprint goal selection
• Product backlog refinement
Shared Product
Responsibilities

Power Sources for Product People
Photo by Lucas Davies on Unsplash

11 © 2018 Pichler Consulting Limited
Referent
Power
Expert
Power
Management
Support
Empowered
Product Leader
Vision
Empathy &
kindness
Mindfulness
Transparency
Respect
Humbleness
Patience
Product strategy
& KPIs
Product roadmapping
Business modelling
Market & user
research
Product backlog management
Effective product
management org
Authority to make
strategic product
decisions
Empowered to say no

13 © 2018 Pichler Consulting Limited
There is no one right way to lead others.
Leadership starts with yourself. Make regular
reflection part of your life.
“Be yourself. Everyone else is already taken.”
Oscar Wilde

You can find more information at:
romanpichler.com
Thank You for Listening
Please send questions & feedback to:
info@romanpichler.com
@romanpichler

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Balanced Product Leadership

1. Roman Pichler romanpichler.com

2. What is Product Leadership? Photo by Neil Thomas on Unsplash

4. A Product Leadership Continuum Photo by David Straight on Unsplash

5. 5 © 2018 Pichler Consulting Limited Others know best, and I facilitate I know best and I decide Leadership Continuum Feature Broker Product Dictator Balanced Product Leader • Limited authority, focus on tactics • Limited knowledge and skills • Imposter syndrome, people pleaser • Most senior person, founder or boss • Only person with the relevant knowledge • Perfectionist, control freak Empower Yourself Empower Others Risk of creating a product with weak value prop and poor UX, design by committee Risk of making wrong decisions, lack of buy-in, unhealthy work environment

6. Leading Through Shared Goals Photo by Sacha Verheij on Unsplash

7. 7 © 2018 Pichler Consulting Limited Product Goal Sprint Goal Vision Ultimate purpose, positive change, brief statement or slogan Value proposition and business benefits, captured in the product strategy Benefit of a major release, product version, stated on the product roadmap Benefit of a sprint, shown on the sprint backlog User and Business Goals Visionary Strategic Tactical ~5 years Product life cycle stage 2-6 months 1-4 weeks

8. Collaboration and Leadership Photo by Rhand McCoy on Unsplash

9. 9 © 2018 Pichler Consulting Limited Scrum MasterDevelopment Team Product Person Trust and Respect Product Leadership Process & People Leadership Design & Technology Leadership • Process and method coaching • Collaboration catalyst • Organisational change • UX design • Development incl. architecture and Q&A • Self-organisation • Vision, product strategy and roadmap • Product backlog prioritisation • Stakeholder management • User research • Sprint goal selection • Product backlog refinement Shared Product Responsibilities

10. Power Sources for Product People Photo by Lucas Davies on Unsplash

11. 11 © 2018 Pichler Consulting Limited Referent Power Expert Power Management Support Empowered Product Leader Vision Empathy & kindness Mindfulness Transparency Respect Humbleness Patience Product strategy & KPIs Product roadmapping Business modelling Market & user research Product backlog management Effective product management org Authority to make strategic product decisions Empowered to say no

12. Summary Photo courtesy of Pexels

13. 13 © 2018 Pichler Consulting Limited There is no one right way to lead others. Leadership starts with yourself. Make regular reflection part of your life. “Be yourself. Everyone else is already taken.” Oscar Wilde

14. You can find more information at: romanpichler.com Thank You for Listening Please send questions & feedback to: info@romanpichler.com @romanpichler

Balanced Product Leadership

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