optimization of web performance, websites efficiency, etc. challenges from european markets; presentation made for 13th of November, Hamburg Barcamp 2009
2. the problems we face
• There is no definition why a pattern is
good or not (cases of q&a websites)
• Does rebuilding a website make any
sense? (zadajpytanie.pl)
• Why there could a big difference
between similar concepts with similar
user base (zadane vs odpowiedz)
more info: OptimR.com
3. Layout does not have to
be the most important
• Two very similar websites - community
of Q&A
• Very similar target group
• Identical budgets and marketing
approach
• But different interest
more info: OptimR.com
7. Some other results
• simple changes with hyperlinks and
‘next step’ actions
• decreasing bounce ratio by keeping
users longer at least for a while
• changing a button label text
more info: OptimR.com
10. http://zadajpytanie.pl/pytanie/1179
date of change: 16/09
sample: 1 month
changed: added “tip from moderator” (last paragraph)
more info: OptimR.com
11. date of change: 17/08
sample: 1 month
changed: added link “see also [similar video]”
more info: OptimR.com
18. Redesigning the website
• Two-sided objective definition:
• increase the avg. time spent per
visitor
• increase the number of answers
more info: OptimR.com