Improving web performance. User experience based website redesigning.

1. Designing & creating
efficient web products
Mateusz Romanowski & Herakliusz Lubomirski
OptimR.com
a new offer
25 January 2010

2. Who are we
Herakliusz Lubomirski, an
experienced product manager
and web interface designer
(Onet, Goldenline, Niania)
Mateusz Romanowski, web
entrepreneur, founder of several
social websites in Poland

3. Who do we work for
There are three kinds of websites that we
mainly focus on:
e-commerce
social (networks)
content websites

4. E-commerce
Checkout pages. These are a single biggest
business killer on websites. We make sure the
checkout pages are the easiest ones to process for
users. That results in designing pages that
include only information users need for
completion of purchase.
Conversion improvement throughout the website. We optimize business
by removing problems related to usability and information
architecture

5. Social networks
We make users having fun in otherwise
cumbersome process of data gathering in their
profiles. Effective tricks are Lazy registration
(bit by bit, now and then), careful use of
language and naming (so users forget that
they are actually working), making the
system working with accordance to human
psychology.

6. Content websites
Improving page views inventory.
Thanks to many years of trial and error
we know how to make users click more.
We developed practical solutions for
effective parallel linking, content
distribution, etc. It all serves to improve
inventory far beyond premium space of
home pages.

7. What do we deliver
Web prototypes
Fully WYSIWYG, clickable mockups. They make business owners
fully aware of the user experience to be delivered. They also serve as
blueprints for graphical designers and programmers.
Usability tests
Graphical design
HTML + CSS + JS (including AJAX) code
Supervising Implementation
A/B tests and iterations

8. Recommended process (1/2)
We strongly persist on starting with thorough
analysis of clients’ strategic business goals,
together with key aspects for their customers
and users
Based on conclusions from these analyses, we
will provide with complete mockups (already
pre-tested by some beta lab users), and
afterwords, graphics and html code, ready to be
implemented.

9. Recommended process (2/2)
After implementing new designs, we encourage
to observing users, along with analytical tools,
A/B testing and subsequent improving website
efficiency
When results are satisfying, we focus on
further iterations, including improving
performance of achieving second importance
goals

10. Pricing model
We strive to deliver complete solutions
and packages fitting specifics of client’s
situation - stage of development,
possessed resources and most important
objectives
we recommend pricing per complete
project, but hourly-based formula can be
applied to post-project consultancy

11. Who have we been working for
Polish market: Onet.pl, Goldenline.pl,
Niania.pl, Empik.com, Zadane.pl, own
websites: Odpowiedz.pl, Dojrzewamy.pl,
etc.
German market: Restaurant-kritik.de
Ukrainian market: Bigmir.net
US/English market: Edutasks.com

12. Niania.pl – product strategy,
prototype, team training
Niania.pl is a parenting site that
connects parents with nannies.
Parents pay for getting nannies
contact info.
Niania.pl became profitable just four
months after launch. After a year it
is number 1 parenting site in
Poland.
It also achieved an impressive 7%
conversion rate of visits to
registration and 75% of registration
to purchase.

13. Empik.com – Usability audit, new layouts,
implementation supervision, A/B tests,
iterations.
Empik.com is a leader of
Polish retail market. It runs
about 120 stores in Poland
and nr 1 website.
We have been entrusted with
its optimization so it
exceeds 20% share of
Empik’s entire business.

14. Onet.pl – supervision of Web Architecture
department 2002 – 2006
Onet.pl is the biggest
horizontal portal in Poland
and is in the top list of most
popular European websites.
During four years we have
supervised design and
development of more than a
hundred web services for
Onet of all kinds.
Recommendation by
Lukasz Wejchert (CEO) for
Herakliusz on request

15. GoldenLine.pl – product strategy,
management team training
We have helped shape
strategy during the
website’s crucial, first year
of operating. We also
trained management in
area of user experience.
Today GoldenLine is
Poland’s nr 1 professional
reference website.
References from Mariusz
Gralewski (CEO) for
Herakliusz available.

16. References (GoldenLine.pl)
To whom it may concern.
I am happy to confirm that Herakliusz is one of the best professionals I have had a chance to work
with.
I met him for the first time in 2005, when he worked for Onet.pl - the biggest Polish portal. Herakliusz
taught me how to think about web business, how to creat websites and make them bigger and better
for users. The knowledge he has given me proved to be essential for making GoldenLine what it is
today and I am convinced that without Herakliusz our quick success wouldn't be possible.
A few years later, when GoldeLine was already a big and fast growing business i ask Herakliusz again
for help. He greatly helped us improve creative processess and trained our entire development team.
His influence inspired people to be confident, passionate about our product and much more effective.
Again we were happy to work with him.
I am reccomending Herakliusz with great confidence to any company in need in digital business.
Mariusz Gralewski
GoldenLine,
President

17. Bigmir.net – created brand new Web
Architecture department (25 people)
Bigmir.net is a leader
among horizontal portals
in Ukraine.
We have introduced to the
country user-centered
products, management
workflow and changed
corporate culture of a media
holding that employs more
than two hundreds people.

18. References (Bigmir.net)
To whom it may concern,
It is my pleasure to write to you on behalf of Herakliusz Lubomirski, one of the most impressive professionals it has been my opportunity to
work with.
When we first hired Heracliusz to overhaul our Bigmir Internet division, the business was in trouble. Products were archaic, audiences were
declining and we were losing our dominant share of the booming internet ad market.
What Herakliusz achieved was nothing short of miraculous. He completely overhauled our websites, built a strong web development team from
scratch and made important contributions to the overall strategic direction of the company. The passion, skill and professionalism he brought to
our company made an enormous difference.
I would recommend Heracliusz to any company that is serious about building a strong and successful digital business. He is a rare breed who not
only is an outstanding individual performer, but also a great mentor to young professionals and a real team player.
Sincerely,
Greg Satell
Former Co-CEO
KP Media

19. Restaurant-kritik.de - a completely new
panel for restaurant owners
Restaurant-kritik.de
is one of the biggest
user review sites in
Germany
We have created a
completely new,
usable login area for
business owners

20. What do we do
We make websites usable and intelligible to customers. We have a
passion for the consumer and believe that everybody should be able to
make the most out of what a web site has to offer. Often, that is not the
case and users get confused, frustrated and click away.
It's a lose-lose situation: the consumer doesn't get what he came for and
the web site has their offering ignored.
Over the last 10 years, we have been helping web sites understand and
fix these problems. Moreover, we have trained teams to work out
usability issues, advised editorial teams on digital content transition
and consulted senior management on both usability and strategic
issues.

21. Contact us now
www.OptimR.com
mateusz.romanowski@gmail.com
+48 606 337 673
+31 616 382 776